About the role
We're looking for an AI-oriented Product Designer to join our product team and help optimize user experience, engagement, and conversion across a portfolio of high-traffic, SEO-driven websites.
This is not a purely visual or marketing design role. You'll work closely with Product Managers, SEO, CRO, Content, and Engineering to design scalable UX systems, conversion-focused components, and AI-powered design workflows. You'll also own the graphics and visual generation processes for the products you support, ensuring we can scale visual production efficiently using AI and automation.
You should be comfortable designing for real production environments, especially WordPress/Gutenberg, and thinking in terms of patterns, systems, and reuse, not one-off designs.
Roles & Responsibilities:
Product UX & UI Design
* Partner closely with Product Managers to design UX solutions that directly support engagement, CRO, and SEO goals.
* Design and iterate on UI components, patterns, and layouts for:
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o Top lists & comparison tables
o Content modules & in-article elements
o CTAs, navigation elements, and templates
* Ensure designs are usable, accessible, and consistent across platforms and brands.
* Translate product and CRO hypotheses into clear, testable design solutions.
CRO & Experimentation Support
* Support CRO and experimentation initiatives by designing:
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o A/B test variants
o Layout and CTA alternatives
o Engagement-focused UX improvements
* Work with Product, SEO, and BI teams to interpret user behavior data and inform design decisions.
* Iterate designs based on experiment results and performance insights.
AI-Driven Design & Scaling
* Use AI tools (e.g. Figma AI, Figma Make, Midjourney, DALL·E, Runway, internal tools) to:
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o Rapidly prototype UI and layout concepts
o Generate visual assets and illustrations
o Scale design output without sacrificing quality
* Own and evolve AI-assisted design workflows, including prompt libraries, templates, and repeatable generation processes.
* Actively explore new AI tools and techniques to improve speed, consistency, and scalability of design work.
Graphics & Visual Asset Ownership
* Own the graphics and visual output for the products and sites you support.
* Design and manage:
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o Illustrations, icons, feature visuals, and UI graphics
o Generated images used in content and product modules
* Build and maintain automated or semi-automated workflows for handling graphics requests from publishing and content teams.
* Ensure all visuals align with brand guidelines, SEO requirements, and performance constraints (e.g. CWV, file sizes).
Gutenberg-Native Design Systems
* Design with a Gutenberg-first mindset, ensuring components work as:
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o Reusable blocks
o Patterns
o Layout templates
* Collaborate with Product and Engineering to ensure designs are:
*
o Technically feasible
o Scalable across multiple sites
o Easy for editorial teams to use
* Contribute to documentation and usage guidelines for design patterns and components.
Requirements:
* Proven experience (2–4+ years) as a UX/UI Designer working on product-led websites or platforms, ideally in SEO-competitive verticals (iGaming, Finance, Crypto, Media, Marketplaces)
* Strong portfolio demonstrating:
*
o UX problem solving
o Conversion-focused design
o Scalable UI systems and patterns
* Experience designing for real production constraints, not just conceptual work.
AI & Technical Design Skills
* Hands-on experience using AI tools for design and asset generation.
* Comfortable designing and iterating quickly using AI-assisted workflows.
* Strong working knowledge of:
*
o Figma (components, variants, auto-layout)
o Design systems and pattern libraries
* Experience designing for WordPress / Gutenberg or similar block-based CMS environments is a strong plus.
* Basic understanding of front-end constraints (HTML, CSS, responsive behavior).
CRO & Data Awareness
* Understanding of CRO principles and how design impacts:
*
o Engagement
o Conversion
o SEO signals
* Ability to design for experimentation and iterate based on performance data.
Soft Skills
* Product-minded and outcome-focused.
* Highly collaborative and comfortable working cross-functionally.
* Organized and able to manage multiple design streams across different products.
* Proactive, curious, and motivated to improve systems—not just individual screens.
Our Benefits:
We offer a competitive salary, and the opportunity to work with a talented and passionate team in a fast-paced, dynamic environment.