About this project : Sales, Marketing / SEO. We are looking for a professional with solid experience in SEO and SEM to manage and optimize our clients' digital marketing strategies.
The role involves planning, executing, and continuously monitoring campaigns, as well as preparing detailed reports and maintaining direct communication with clients.
Main Responsibilities
* Plan, execute, and optimize SEO and SEM campaigns for various clients.
* Define and monitor key KPIs such as CPA, CPL, ROI, ROAS, conversion rate, and CTR.
* Prepare periodic reports (monthly / biweekly) and translate data into actionable insights for clients.
* Maintain smooth communication with clients, including follow-up meetings and addressing questions.
* Coordinate and supervise a small team of SEO and SEM specialists.
* Conduct on-page and off-page SEO audits.
* Manage link building and outreach strategies.
* Optimize landing pages through A / B testing.
* Monitor and adjust advertising budgets on platforms like Google Ads, Microsoft Ads, and social ads.
* Collaborate with content and design teams.
* Research keywords and analyze competitors.
* Ensure the quality of advertising assets.
Requirements
* Minimum of 2-3 years of experience managing SEO and SEM campaigns.
* Advanced proficiency in Google Ads (Search, Display, Shopping) and Google Analytics (GA4 and Universal).
* Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console.
* Knowledge of social media ad platforms like Facebook Ads Manager, LinkedIn Ads.
* Experience with reporting tools like Google Data Studio.
* Experience with CRM and marketing automation tools (e.g., HubSpot, Mailchimp).
* Strong analytical skills and data orientation.
* Excellent verbal and written communication skills.
* Experience in organization and project management (e.g., Trello, Asana, Monday.com).
* Bilingual proficiency in English and Spanish (oral and written).
We offer a competitive salary with a fixed part and a variable component linked to objectives. Flexible working hours within a 6-hour daily framework.
Additional Information
This job posting can be found on Kit Empleo : Link
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