At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
Your role and responsibilities
As an External Relations Professional: Analyst Relations, you will convert the value of industry analysts globally into growth for IBM by building life‑long relationships to deliver insight for IBMers, exposure for IBM in the market, and influence of buyers' choice of technology or services decisions to select IBM. You will work with executives, communications, marketing, and sales go‑to‑market teams to inform IBM's strategy, roadmap, go‑to‑market, and narratives to optimize product/market fit. Your primary responsibilities will include:
* Develop Analyst Strategy and Plan: Develop the analyst strategy and plan to help IBM execute against our business strategy to make, shape, and reach markets. This involves identifying the right analyst(s), the best mix of interactions, experts, and their content to make a positive contribution to business outcomes.
* Orchestrate IBM Engagement: Orchestrate IBM's engagement and participation in the Analyst's research agendas and published reports that matter most to the business. This includes balancing inbound analyst opinion and insight with outbound analyst influence and exposure to hone product/market fit for revenue success.
* Build Relationships: Own the relationship with each Analyst and their firms and be accountable for the health and value return of those relationships over their lifetime. This involves providing expertise to identify the right analyst(s) and developing a deep understanding of their opinions and impact.
* Measure Success: Use a variety of analytics to understand analysts' opinion and impact of our influence, and measure success through informed decision‑making, contribution to coverage, favorability, and marketing metrics, and progress of products and services to gain leadership position in the market.
* Inform IBM Strategy: Work with executives to inform IBM's strategy, roadmap, go‑to‑market, and narratives to optimize product/market fit. This involves providing insight and recommendations to ensure IBM's offerings meet the needs of the market.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
* Industry Analyst Relationship Management: Experience with managing relationships with industry analysts, including developing and executing strategies to build and maintain strong relationships, identifying key analysts, and creating effective engagement plans.
* Market Analysis and Research: Experience in analyzing market trends, competitor activity, and customer needs to inform business strategy and optimize product/market fit.
* Communications and Influencing: Experience with communicating complex ideas and influencing stakeholders, including executives, analysts, and customers, to drive business outcomes.
* Data‑Driven Decision Making: Experience with using data and analytics to measure success, track progress, and inform decision‑making, including analyzing analyst opinions and impact.
* Business Strategy Development: Experience with informing business strategy, roadmap, and go‑to‑market plans to optimize product/market fit and drive revenue growth.
Preferred technical and professional experience
* 5+ year professional experience
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on‑going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can‑do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’s also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Job Title
Analyst Relations Lead
Job ID
95134
City / Township / Village
Madrid
State / Province
Madrid
Country
Spain
Work arrangement
Hybrid
Area of work
Enterprise Operations
Employment type
Regular
Position type
Professional
Some travel may be required based on business demand
Company
(0126) International Business Machines, S.A.
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
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