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Senior brand manager fmcg

Barcelona
Reckitt Benckiser
Gerente de marca
Publicada el 16 diciembre
Descripción

Experteer Overview In this role, you will drive the growth of assigned Reckitt brands by developing local brand plans and executing marketing strategies that align with global directions. You will manage budgets, coordinate NPD/EPD projects, and lead market research to uncover consumer insights for long-term brand growth. Collaborating with Sales, Trade, and regional teams, you will tailor local copy and media plans to maximize short- and long-term profitability. This is a high-impact, cross-functional role within a purpose-driven consumer health business.Compensaciones / Beneficios - Develop category strategies and local brand plans;
shape growth foundations - Manage brands within agreed strategies to maximise sales and profitability - Lead local marketing plans and media strategy, and deploy the marketing budget - Coordinate NPD/EPD projects with global teams ensuring on-time delivery - Initiate and manage market research for consumer insights - Lead local copy strategy and regional adaptation where needed - Collaborate with Sales and Trade on pricing, distribution, and trade promotions - Maintain full P&L accountability and influence key stakeholders (media, Finance, Sales, Trade, Supply)Responsabilidades - Bachelor-level education (minimum) - 6+ years in a similar FMCG/Consumer Healthcare marketing role - People management experience is welcome - English and Spanish proficiency - Strong commercial, analytical and creative capabilities - Financial understanding and ability to drive business strategyRequisitos principales - parental benefits - Employee Assistance Program for mental health - life insurance for all employees - global share plans - short-term incentives (pay-for-performance)

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Inicio > Empleo > Empleo Marketing > Empleo Gerente de marca > Empleo Gerente de marca en Barcelona > Senior Brand Manager Fmcg

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