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About Instagrid
Instagrid is looking for a VP of Marketing to develop and execute the company’s marketing strategy. As the first mover in the emerging market of clean professional power stations, we have introduced an “iPhone” moment for our early customers and are now expanding globally. This role requires a strategic thinker and a hands-on leader with a proven track record of execution. Driven by productivity, safety, and sustainability gains among our strong B2B customer base (e.g., construction, film & media), you will lead brand development and activate marketing efforts to convert early majority customers and foster exponential growth.
Your Impact
* Define and implement marketing strategies and budgets to boost global B2B growth and brand awareness
* Manage marketing budgets and activities to ensure efficient resource use and maximize ROI
* Collaborate across teams to ensure successful adoption of marketing plans company-wide
* Lead and develop a team of 20+ members, supported by agencies and external providers
* Optimize and scale marketing efforts, experimenting with new channels and tactics
* Bring 15+ years of marketing experience in B2B and scale-up environments with rapid growth
* Proven success in developing and executing marketing strategies in key markets : US, DACH, France, UK, Benelux
* Experience building and leading a multi-disciplinary, multi-market team
* Strong analytical skills to leverage data for decision-making
* Ability to develop, test, and optimize hypotheses rapidly
* Adaptability to a fast-growing, flat-structured environment
* Opportunity to join a cutting-edge company
* Provided equipment : laptop and a mobile phone (iPhone or Samsung)
About Instagrid
We create the world’s most advanced portable power supplies, enabling freedom in how our customers work. Our mission is to blend advanced technology with environmental responsibility to make a lasting impact. We operate across Europe and the US, supporting onsite, hybrid, or fully remote work. Driven by curiosity and a commitment to a cleaner planet, we aim to replace combustion generators with cleaner, faster, and measurable solutions. Our achievements are just beginning.
At Instagrid, we are committed to equal employment opportunities. We value diversity and actively seek talent regardless of gender, ethnicity, age, religion, sexual orientation, or origin. We foster a respectful team environment where everyone’s opinions matter. We look forward to receiving your application!
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