Locations Barcelona, candidates from the north of Spain (Bilbao, Santander, etc.) Opportunity As Head of Field Sales, you will drive the commercial and cultural strategy of Bacardi in your region. You will be responsible for translating the national strategy into actionable local plans while building high-performing, autonomous teams and fostering our culture in every decision you take.Have Commercial passionResponsibilities Commercial ExecutionAnalyze KPIs weekly using tools like Power BI; Translate national strategy into a detailed regional plan by customer typology, category focus, and brand priorities.Represent the region's needs in national forums, supporting them with data and a clear business case.Align objectives with Trade Marketing, KAMs, and Brand Ambassadors to ensure consistency between commercial actions and brand strategy.Convert national strategies into actionable local playbooks, providing KPIs and clear goals.Foster a leadership culture where Field Managers and Business Managers operate with autonomy and commercial ownership.Implement a structured leadership cadence: weekly 121s, weekly Team Meetings, and bi-weekly Work Withs.Create tailored development plans using 360o feedback tools and structured performance check-ins.Cultural Leadership4+ years in senior sales roles, ideally in FMCG/premium drinks.~ Strong commercial acumen and negotiation experience.~ Deep knowledge of commercial tools (Power BI, CRM).~ Fluent English and Spanish.~ Competencies Strategic Agility The ability to anticipate market shifts, connect business variables, and quickly adapt local strategy while staying aligned with national direction. This involves sharp market insight, data‐driven decision making, and the ability to act swiftly to deliver results in a dynamic environment.A Head of Sales must inspire, align, and energize teams through communication that blends vision, facts, and emotion—whether in 1:1s, national forums, or cross‐functional settings.This mindset fuels innovation, ownership, and pride.Ability to shift from operator to leader of leaders.Connecting national vision with local execution.ONBOARDING & DEVELOPMENT PLAN~ Initial immersion program with Sales Director and The Academy.~ 6‐month check‐in on leadership impact, feedback quality, and business results.
People Agility You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.It goes beyond just cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.Compensation, Paid Time Off & RetirementCompetitive Holiday/Paid Time Off, plus additional days offered (i.e., Retirement/Pension PlanIncentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.#