Job Title: Senior Paid Media Buyer (Meta, TikTok & Beyond)
Location: Remote (US Time Zone)
About the Role
We're looking for a senior-level Paid Social Buyer to own and scale performance marketing campaigns across Meta, TikTok, and other paid social platforms. You’re someone who’s managed $80K-100K+/day for a DTC brand, with a minimum of 50k/day of that being Meta (within the past 1–2 years), and you bring more than technical know-how — you have strong instincts for creative strategy, deep attribution experience (Northbeam/Triple Whale), and understanding of incrementality (ex: Geo lift testing, Haus), and thrive when fully owning outcomes across spend, performance, and strategy.
This is not just a buying seat — this is full-funnel performance ownership.
What You’ll Be Doing
Paid Social Strategy & Execution
* Own paid social and search performance across Meta, Google, TikTok, and emerging platforms (AppLovin, Snap, Pinterest, YouTube Shorts)
* Build scalable campaign structures and testing plans to drive profitable growth
* Launch, manage, and optimize $2M+/month in ad spend with full autonomy
* Develop media plans rooted in customer acquisition, CAC/LTV, and overall MER targets
Data, Attribution & Analysis
* Use multi-touch attribution tools like Northbeam or Triple Whale to uncover true performance insights
* Analyze incrementality reports through in-platform or external tools
* Detect patterns in data, segment performance by geo/creative/audience/funnel stage, and act decisively
* Create custom reports and dashboards to communicate wins, losses, and opportunities
Creative & Funnel Collaboration
* Brief creative team on angles, hooks, and formats based on performance data and competitor analysis
* Collaborate with CRO to ensure ads and landing pages are congruent, optimized, and continuously tested
* Influence ad design and funnel construction with a focus on improving CVR and AOV
* Planning, Incrementality Testing, & Media Mix Modeling
* Evaluate media mix, timing, flighting, and platform selection based on business needs and channel maturity
* Use tools like Haus or geo lift testing
* Contribute to cross-platform growth strategy by identifying scale opportunities beyond Meta/TikTok
* Align planning with client objectives across both brand and performance goals (e.g. awareness, acquisition)
Leadership, Communication & Innovation
* Communicate strategies, insights, and media recommendations to internal stakeholders and leadership
* Build structured, scalable processes to manage high daily budgets with precision and accountability
* Stay ahead of platform changes, ad policy shifts, and industry benchmarks
How You’ll Spend Your Time
25% Analysis: Review campaign performance, spot trends, uncover insights
25% Strategy: Plan experiments, identify scale ops, refine account structure
25% Execution: Launch/optimize campaigns, troubleshoot, manage budgets
25% Creative: Brief creative, synthesize feedback, iterate rapidly
Why This Role is Different
* Ownership over large budgets and outcomes — you're not just pushing buttons
* Collaborative, no-silos environment — media, creative, and CRO work together
* Strong data infrastructure and attribution tools — you’ll actually see what’s working
* Ambitious, high-performing team culture where the best ideas win
Requirements
Who You Are
* 5+ years in media buying with at least 2+ years managing $50K+/day on Meta for a DTC brand
* Proven ownership of $2M+/month in spend, across Meta, TikTok, and other paid social channels
* Familiarity with other channels like Snapchat, Pinterest, YouTube Shorts, or Taboola
* Deep understanding of direct response creative and full-funnel performance marketing with a POV on creative trends, ad fatigue, and audience behavior on social platforms
* Experience with multi-touch attribution platforms like Northbeam or Triple Whale
* Experience with incrementality platforms like Haus
* Analytical and pattern-driven thinker — fluent in dashboards, spreadsheets, and pivot tables
* Natural collaborator who communicates clearly with creative, CRO, and analytics teams
* Equal parts strategist and executor — you can zoom out and dive in with ease
* Comfortable in fast-paced, remote-first environments with high expectations and high autonomy