Overview
Blue is a game-changer in the digital marketing world, providing retargeting campaigns to over 1000 clients worldwide through our in-house AI technology, ensuring partners a 100% risk-free added revenue with no investment. As part of our company, you will be positioned among the fastest-growing digital marketing companies in its sector. With the office in Spain, and its presence in Brazil and Argentina, Blue takes pride in being a truly diverse global organization. In essence, we are guided and believe in the strength of our values: compassion, respect, accountability and teamwork.
Alongside, Blue Media Services (BMS) is a customisable AdTech platform that allows users to create and manage high-performance digital ad campaigns with full control, transparency, real-time analytics, and advanced automation.
What are we looking for?
Blue is looking for a Marketing Specialist to execute marketing strategy, campaigns and initiatives for Blue and BMS. You\'ll work closely with the marketing team and cross-functional departments. We expect you to be detail-oriented, organized, and skilled at bringing marketing plans to life across multiple channels to drive brand visibility and engagement.
Responsibilities
* Execute, analyse, and monitor digital marketing campaigns (including SEO, SEM, etc.) and email campaigns.
* Generate leads through email marketing campaigns and events activations.
* Conduct research on competitors, trends, and customer preferences.
* Track key performance indicators (KPIs) for marketing campaigns, such as website and email performance.
* Create content for social media, websites, blogs, email newsletters, and print materials.
* Social media management: manage social media accounts, including scheduling posts, responding to comments, and analyzing metrics.
* Help organize events, webinars, trade shows, and conferences, and support marketing efforts before, during, and after events.
* Support coordinating logistics for events and promotions (e.g., sending invites, preparing promotional materials, researching events).
Requirements
* Degree in Marketing, Advertising, Business or related areas.
* Minimum of 2 years experience in a similar role.
* English Fluency: C1 level (proficiency in reading, writing and speaking).
* Experience: Digital marketing, with emphasis on SEO, SEM, content marketing, social media, data analysis, email marketing (e.g. Brevo, Mailchimp), website and landing pages creation (Wordpress).
* Practical experience in managing Google Ads and Meta Ads media campaigns.
* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Monday.com CRM.
* Basic knowledge of Figma, Adobe Creative Suite (Photoshop, Illustrator), Canva or any design tool will be a plus.
* International educational / professional experience will be a plus (Erasmus, Cultural exchanges).
What\'s in Blue for you?
* Great environment and team spirit.
* 37.5 working hours/week.
* Entrance flexibility between 8-10am.
* Remote work on Fridays.
* Health insurance.
* Flexible remuneration with Cobee for meals, public transport and nursery.
* Coffee, tea and fresh fruit everyday.
* In office events: workshops, celebrations, department lunch...
Note: This is a full-time, onsite position. Applicants must have a Spanish work permit and be able to work at our office in San Pedro de Alcántara (Málaga).
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