BettingJobs is partnering with our client, a UK-based affiliate business, to find an experienced Email Marketing Manager to join their team remotely or in the South of Spain .
The ideal candidate will have deep expertise in email marketing technology, audience segmentation, personalisation, and data-driven decision-making. iGaming experience is essential, with Ontraport experience preferred.
Responsibilities
* Lead end-to-end email and SMS campaigns: from strategic planning to QA, deployment, and post-campaign analysis.
* Drive results with data: analyze performance, identify trends, and deliver actionable insights to improve ROI.
* Optimize with segmentation and personalization: use dynamic content and strategic segmentation to boost engagement.
* Manage customer data: maintain and enhance email databases and marketing automation journeys.
* Test, learn, and iterate: use A/B testing and performance metrics to refine content and tactics.
* Ensure compliance: adhere to ASA and UK industry guidelines.
* Collaborate across teams: partner with marketing, IT, and sales to align email initiatives with business goals.
* Perform other duties as assigned.
Qualifications
* Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field.
* At least 3 years of experience in digital marketing or IT, with a minimum of 2 years using Ontraport.
* Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
* Experience collaborating across teams and presenting to both technical and non-technical stakeholders.
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