Publicada el 17 junio
Misión del puesto
Role Overview
The Architect – MarTech & Digital Ecosystem serves as the enterprise technology and solution design authority for marketing, web, and data platforms within a integral delivery model. This role is responsible for defining and governing a scalable, compliant, and fully integrated MarTech architecture spanning marketing automation, CRM, web platforms, DAMs, and enterprise data ecosystems. The Architect ensures seamless interoperability between platforms such as Salesforce Marketing Cloud (SFMC), Veeva, WordPress VIP, DAM systems, and enterprise data layers (data warehouses, data lakes, MDM, CMP), while enabling automation, AI-driven use cases, and compliant activation across markets.
Key Responsibilities
- A. Enterprise MarTech & Platform Architecture
- Define and evolve end-to-end architecture across:
- Salesforce Marketing Cloud (Journeys, Automations, Data Models, multi‑market scaling)
- Veeva CRM & Veeva PromoMats
- WordPress VIP (component‑based architecture)
- DAM and content supply chain systems
- Enterprise data platforms (warehouses, lakes, MDM, CMP)
- Translate commercial and marketing requirements into scalable, compliant, and reusable technical solutions.
- Define reusable templates, modular components, metadata structures, and shared taxonomies to enable cross‑market standardization.
- Provide architecture guardrails for campaign scalability, automation, and AI enablement.
- B. Integration & Automation Strategy
- Design and oversee integrations between:
- SFMC Veeva CRM / PromoMats
- WordPress VIP DAMs & metadata layers
- Workflow tools Production & MLR systems
- MarTech platforms Enterprise data warehouses, CDPs, and consent platforms
- Architect API‑first, middleware‑enabled, cloud‑native integrations.
- Enable automated content syndication, consent‑based activation, and data‑driven personalization.
- Improve system reliability, reduce manual dependencies, and optimize turnaround times.
- C. Data Architecture & Governance
- Define data models
