About Globant GUT
Globant GUT is Globant's creative, digital marketing, advertising, and media studio. We combine creativity, data, and technology to orchestrate AI-powered marketing strategies that drive real business impact for our clients.
We are looking for a CRM & Automation Analyst with strong expertise in Braze and a strategic mindset to design, execute, and optimize large-scale automated communication programs.
What you'll do
* Design, build, and optimize automated journeys and multichannel campaigns (email, push, in-app, SMS, in-browser, etc.) using Braze.
* Analyze behavioral, engagement, and conversion data to generate actionable insights and identify opportunities for improvement.
* Define and manage advanced audience segmentation and personalization logic (attributes, events, Liquid tags, Connected Content).
* Collaborate closely with strategy, data, creative, and tech teams to develop and execute integrated CRM campaigns & strategies.
* Implement A/B testing and preferred-channel tests to optimize performance and user experience.
* Produce performance reports and insights to guide decision-making and demonstrate impact.
* Ensure adherence to marketing automation best practices, deliverability standards, and compliance (consent, privacy, opt-ins).
What will help you succeed
* Strong analytical thinking and results-oriented mindset.
* Ability to translate data into effective personalization strategies.
* Excellent collaboration skills with cross-functional teams (technical, creative, and strategic).
* Constant curiosity about emerging CRM, automation, and customer experience trends.
Requirements
* 2–5 years of experience in CRM, marketing automation, or lifecycle marketing roles.
* Proven hands-on experience with Braze (Canvas setup, segmentation, Liquid, Connected Content, metrics).
* Strong understanding of database segmentation, personalization, and reporting.
* Intermediate knowledge of HTML and email template editing.
* Intermediate to advanced proficiency in Excel or Google Sheets, and familiarity with reporting tools (Looker, Data Studio, Tableau, etc.).
* Intermediate to advanced English level (B2 or higher).
Nice to have
* Experience with other CRM platforms (Salesforce Marketing Cloud, HubSpot, Selligent, Klaviyo, etc.).
* Basic understanding of SQL or Customer Data Platforms (CDP).
* Experience working on global or multi-market projects.
Go ahead and apply!
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At Globant Gut, we promote inclusion and diversity, regardless of race, religion, culture, gender, sexual orientation, gender identity, gender expression, physical condition, socioeconomic status, or disabilities.