We are expanding and seeking a Google Ads specialist in Marbella to handle our product distribution through the strategic and fun marketing process. WHO WE ARE: We are a Mobile VAS company offering fun online services specialized for mobile users. We are a passionate team of marketeers, developers, and designers amongst other departments. IDB Mobile Technology is a medium-sized company with two head offices in Marbella and Zagreb. We offer our content services to customers all over the world, and we have an expanding team of people who share the dream.
Responsibilities
* Create, manage, and optimize Google Ads campaigns in the Display and Video network to meet the Company ́s objectives.
* Perform in-depth research and competitor analysis to identify opportunities for campaign improvement.
* Develop compelling ad creatives, including text and visual components, to maximize ad performance.
* Monitor and adjust bids to ensure optimal performance while staying within budget constraints.
* Implement audience targeting strategies, leveraging data and insights to reach the right demographics and interests.
* Set up and conduct A/B tests to refine ad copy, visuals, and landing pages for improved conversion rates.
* Generate detailed performance reports, analyze key metrics, and provide actionable insights and recommendations.
* Effectively manage ad budgets to ensure goals are met while minimizing waste.
* Keep abreast of industry trends, Google Ads platform updates, and emerging best practices.
* Maintain regular communication within the company to understand project goals, provide updates, and offer strategic guidance.
Qualifications
* Bachelor's degree in Marketing, Advertising, or a related field (preferred).
* Proven experience in Google Ads campaign management, with a focus on Display and Video Ads.
* Google Display Ads certification is a plus.
* Proficiency in Google Analytics, Google Tag Manager, and other digital marketing tools.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Excellent communication and presentation skills.
* Creative thinking and an eye for design in creating visually appealing ads.
* Strong attention to detail and organizational skills.
* Ability to work independently and as part of a team.
* Results-driven and able to meet deadlines.
Company advantages
* Private medical insurance
* Working with the latest technology
* Opportunity for internal promotion
* Free ongoing training
* The best team you have ever worked with
* Great atmosphere!
* Employee of the year
* Fun activities
* We attend the most important congresses and conferences
* Flexible working hours
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