We are seeking an experienced media expert with precise targeting capabilities to oversee integrated online and offline marketing campaigns for the brand in the Spanish market. You will deeply understand channel characteristics and efficiency, and within limited budget constraints, achieve maximum marketing effectiveness through strategic planning, precise traffic allocation, and strict ROI control. We are looking for a data-driven, results-oriented strategic partner who will continuously optimize campaign performance and provide core momentum for brand growth.
Media Strategy and Campaign ManagementDevelop and execute integrated online and offline media campaign strategies, with a special focus on formulating and optimizing advertising strategiesThoroughly understand the efficiency of each advertising channel to maximize results within limited budgetsEstablish and implement ROI control systems to ensure optimal marketing investment returns
Data Analysis and Optimization Execution
Possess exceptional campaign data summarization and analytical skills, establishing data monitoring systemsAdjust campaign strategies in real-time based on data results, continuously optimizing advertising effectivenessRegularly produce performance analysis reports to provide data support for marketing decisions
Integrated Marketing Communications
Coordinate brand public relations activities, including media relations, KOL collaborations, launch events, and auto show supportManage press release writing and distribution, evaluating the communication value of sponsorships and CSR initiativesEnsure synergy between paid media and earned media
Manage media buying negotiations and optimize supplier relationshipsOversee advertising agencies to ensure campaign quality and efficiencyCoordinate internal and external resources to ensure smooth execution of marketing activities
Bachelor's degree or higher in Marketing, Advertising, Communications, or a related fieldMinimum 5 years of experience in media planning or digital advertising, with preference given to candidates with automotive or high-value consumer goods industry experienceDemonstrated success in independently managing large-scale marketing budgets
Proficient in advertising strategy, familiar with channel characteristics and campaign logicStrong ROI control capabilities, maximizing results within limited budgetsExceptional data analysis skills, able to optimize strategies in real-time based on dataFamiliarity with the Spanish media landscape and consumer behavior
Excellent communication, coordination, and negotiation skillsProfessional working proficiency in EnglishMust be fluent in Spanish for professional business communication