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Head of marketing (f/m/x)

Zaragoza (50001)
Tomorrow University of Applied Sciences
De 70.000 € a 90.000 € al año
Publicada el 4 abril
Descripción

Tomorrow University

Si cree que es el candidato ideal para la siguiente oportunidad, envíe su solicitud después de leer la descripción completa.
A Next‑Generation University for Impactful Careers.

Education is the most powerful lever for driving the transition to a sustainable society. That’s why we’ve built a university dedicated to educating and empowering the change‑makers of tomorrow. We offer accredited degree programmes designed to equip learners with 21st‑century competencies while providing access to a world‑class network of experts to maximise their impact.

As a remote‑first institution, we use technology and AI to enable flexible, personalised learning – accessible from anywhere in the world.

We are proud to be the first EdTech start‑up in Europe with a fully state‑recognised university licence and to be ranked among the Top 20 EdTech startups globally.

Our Inspiration
We believe that transforming education requires re‑thinking how we teach. At Tomorrow University, we move beyond the traditional, teacher‑centred approach and embrace a student‑centric learning model. Our goal is to equip learners with the essential skills and mindset needed to create global impact, supported by a vast network of change‑makers.

Our Mission
At Tomorrow University, we leverage science and technology to enhance learning while fostering a global community for continuous growth and impact. Our students learn by applying their knowledge to real‑world challenges and engaging with world‑class educators, mentors, and partners from around the globe.

Be aware that all of our positions are completely Remote but our working hours are Central European Time (+ / - 2h).

About The Role
We are looking for a revenue‑driven Marketing Leader to scale Tomorrow University of Applied Sciences to the next stage of growth.

You will take full ownership of our marketing engine across performance marketing, website & SEO, social media, CRM & lifecycle, and international agent partnerships. Your mandate is clear: turn positioning into pipeline, pipeline into enrollments, and marketing into measurable revenue growth.

Tomorrow University is a state‑recognised, fully remote university focused on impactful careers at the intersection of sustainability, entrepreneurship, and technology. We are scaling revenue and building the leading AI‑native university in Europe. A key objective for this role is to strengthen our brand authority and increase the share of organic traffic.

This is a strategic leadership position with direct accountability for growth, efficiency, and performance.

You will report directly to the CEO and work in close partnership with Sales and Finance to build a unified revenue organisation.

Your Main Tasks Will Include

Revenue & Growth Ownership

Own marketing‑attributed revenue, CAC, and pipeline contribution

Define and execute a scalable full‑funnel strategy from first touch to enrollment

Align marketing and sales into a unified revenue engine

Build reliable forecasting and performance reporting

Brand, Trust & Market Authority

Build Tomorrow University’s brand as a credible and trusted institution in higher education

Develop initiatives that strengthen academic credibility, employer recognition, and alumni success stories

Increase visibility and authority of the university, its faculty, and its founders in key markets

Drive thought leadership and high‑quality storytelling that positions Tomorrow University as a category leader

Strengthen brand trust across website, social media, and external partnerships

Channel & Budget Strategy

Allocate and optimise a multi seven‑figure annual marketing budget

Drive performance marketing across paid search and paid social

Build and scale the international agent and affiliate channel

Oversee website strategy, SEO, and conversion optimisation

Increase the share of organic traffic through strong content, SEO, and brand‑driven demand

Lifecycle, Systems & Optimisation

Build and optimise CRM, nurturing, and lifecycle automation

Integrate AI and automation into marketing workflows

Establish clear KPI ownership across the funnel

Drive structured experimentation and CRO initiatives

Leadership & Organisational Development

Lead and develop a multidisciplinary marketing team

Set clear priorities and performance standards

Ensure strong cross‑functional collaboration with Sales and Finance

What We Are Looking For
Growth & Commercial Expertise

7+ years of experience in performance‑driven marketing leadership roles

Proven track record of scaling revenue in digital, education, SaaS, or subscription‑based businesses

Strong expertise in paid acquisition, funnel strategy, and lifecycle marketing

Experience managing and optimising multi‑million euro marketing budgets

Demonstrated success improving conversion rates, scaling demand, and lowering CAC

Strong understanding of how brand, organic growth, and performance marketing work together to drive sustainable revenue

Brand, Trust & Strategic Thinking

Experience building and scaling a strong brand that drives credibility and demand

Ability to strengthen trust, reputation, and authority in competitive markets

Experience developing thought leadership, storytelling, and brand positioning strategies

Ability to translate positioning and brand strategy into measurable growth outcomes

Strong understanding of organic growth, SEO, and brand‑driven demand generation

Analytical & Systems Thinking

Strong analytical mindset and comfort with forecasting and marketing performance metrics

Experience building structured reporting, dashboards, and KPI systems

Ability to diagnose funnel bottlenecks and prioritise high‑impact initiatives

Data‑driven decision‑making approach combined with strong business judgment

Leadership & Execution

Experience leading and developing multidisciplinary marketing teams

Ability to build clear ownership across channels, funnel stages, and markets

Clear communication, prioritisation, and decision‑making skills

Ability to balance strategic thinking with hands‑on execution

Strong ownership mentality and results orientation

International & Innovation Mindset

Experience in multi‑market or international growth environments

Entrepreneurial mindset with high ambition and strong execution focus

Interest in AI‑native marketing systems, automation, and modern growth practices

Passion for building a mission‑driven education company and scaling its global impact

What Matters To Us

Ownership & Independence – You take initiative and get things done

Collaborative Mindset – You enjoy working across teams and disciplines

Clear & Thoughtful Communication – You know how to adapt your message to different audiences

Integrity, Curiosity & Growth – You’re honest, open‑minded, and always looking to learn

Proactivity & Drive – You bring energy and momentum to your work

Commitment to Execution – You don’t just dream big—you make things happen

Passion for Sustainability, Entrepreneurship & Technology – You care deeply about building a better future

Work from anywhere, anytime
Our flexible work culture gives you the freedom to design your day. Need a change of scenery? We offer a co‑working budget so you can connect and collaborate wherever you are.

Grow with us
At Tomorrow University, we foster lifelong learning. You’ll have access to our innovative programmes and be part of a culture that encourages continuous growth, personally and professionally.

Travel the world together
Twice a year, we bring the whole team together for a week‑long Workation somewhere in Europe, think bonding, brainstorming, and big ideas in beautiful places.

Time to recharge
You’ll get

per year, plus public holidays based on your location.

Ready to shape the future of education and make an impact?
Join us and help reimagine how we learn, grow, and build a better tomorrow.

At Tomorrow University, we believe in your potential, not your paperwork. xpzdshu Degrees are great, but your drive.

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