Overview The Media Development Team Leader is responsible for defining and designing media experiences. S / He implements the Mx Development process across a portfolio of clients.
Mission & Responsibilities Createand deliveroptimal Mx, defined as Connection x Context x Content
Work withAudienceArchitect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists
Recommend optimum content and context based on client, brief and strategy
Ensure quality control on plan recommendationagainst Mx delivery
Ensure audience planning and data integrationfrom Mx brief toMxmeasurement
8+ yearsprofessional experience instrategic planning
~ Media, Brand
Bachelor’s orMaster’sdegree in Business, Marketing or Advertising
English (Advanced)
Focusing on performance
Media and media planning
Mx Champion (Connection,Context, Content)
Data processing and management
Operational performance management tools (e.G. Audience planning tools(e.G. Office software
Contract Type : Permanent