Overview
Join to apply for the Freelance SEO / CMS Specialist role at Dragons Group.
We’re Dragons — a global creative agency working with bold brands to build relevance, cultural connection, and long-term impact through strategy-led creativity.
We specialize in bridging the Digital and Creative worlds through innovative creative solutions, working extensively in sectors like skincare, healthcare, fashion, lifestyle, and FMCG, amongst others. We have international teams working from the US, Barcelona, Germany and the Benelux area, and we pride ourselves on our ability to drive results for our clients through strategic thinking, creative excellence, and meticulous execution.
As SEO Specialist, you will execute and elevate our agency’s integrated search optimization strategies across client accounts. The role requires strategic thinking, hands-on execution (technical SEO, content optimization, CMS management), and client communication. You will drive organic / paid growth through technical SEO (GEO / AEO-specific) and content optimization using necessary tools to keep our approach on the leading edge of search.
Responsibilities
* Search Strategy Execution & Optimization: Execute comprehensive search strategies that integrate SEO with AEO / GEO for emerging search platforms
* Develop and implement SEO / AEO / GEO tactics to enhance client visibility in searches
* Create answer-first content strategies that align with user intent and AI search behaviors
* Technical SEO & Website Management: Conduct comprehensive website audits to identify and resolve technical issues affecting search performance
* Implement structured data markup to enhance SERP visibility and AI discoverability
* Manage CMS updates, including content uploads to websites
* Coordinate with development teams to execute technical optimizations and ensure best practices are integrated into content architecture
* Perform extensive keyword research and semantic analysis using advanced SEO tools to identify content opportunities
* Collaborate with Head of Content to create SEO-optimized copy briefs that perform well in both traditional search and AI-powered platforms
* Optimize website content based on research insights to improve ranking for target keywords
* Off-Page SEO & Link Building: Direct off-page optimization projects, including link-building strategies
* Develop and implement link-building tactics to boost domain authority and search positioning
* Analytics & Reporting: Track traditional SEO metrics alongside AI search visibility performance
* Prepare comprehensive monthly reports with actionable insights and optimization
* Present performance results and strategic recommendations to clients and internal stakeholders
* Stay current with algorithm updates, AI search trends, and industry best practices to continuously refine strategies
* Cross-Functional Collaboration & Client Management: Partner with strategy and creative teams to translate marketing objectives into detailed SEO / search briefs
* Support new business pitches by developing data-backed search marketing concepts and competitive analysis
* Present performance results and strategic recommendations to clients and internal stakeholders
Requirements
* Knowledge of standard and current SEO practices
* Experience with CMS platforms (e.g., WordPress, Drupal, Contentful, Adobe AEM, Typo3, Webflow…) for uploading and managing content on websites
* Familiarity with HTML / CSS
* Experience with SEO reporting using Looker Studio
* Familiarity with relevant tools and software (Google Analytics, Google Search Console, Screaming Frog, Semrush, etc.)
* High level of organization
* Analytical mindset with a numerical aptitude
* Understanding of search engine algorithms and ranking methods
* Fluent proficiency in written and verbal English
* Strong desire to learn
* Team player
* Bachelor’s degree preferred but not required
Languages
* Spanish (mandatory)
* Any additional languages are a plus
What we offer
* Friendly, young, and dynamic team
* Family-friendly company
* Work equipment as needed for the role
* Healthy work-life balance
At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.
Details
* Seniority level: Mid-Senior level
* Employment type: Part-time
* Job function: Marketing
* Industries: Advertising Services
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