Mindshare Data & Analytics Recruiting Performance Marketing Director / Paid Media Director (Remote, Part-Time)Organizational SnapshotMindshare Data & Analytics is a data-centric organization focused on transforming marketing investment into measurable business outcomes. Through advanced analytics and performance-driven execution, the company supports brands in optimizing media effectiveness and scalable growth.Role MandateThe Performance Marketing Director / Paid Media Director will lead the strategic direction of paid media and performance initiatives, ensuring accountability, efficiency, and continuous improvement across channels. This role is structured as a part-time, remote engagement, ideal for senior professionals seeking flexible executive contribution.Strategic Responsibilities- Set direction for performance marketing and paid media frameworks- Oversee planning, execution, and optimization of media investments- Establish measurement standards, reporting structures, and attribution logic- Translate analytical insights into actionable performance improvements- Collaborate with leadership and cross-functional teams to align media impact with commercial objectivesCandidate Qualifications- Extensive experience in performance marketing or paid media leadership roles- Deep expertise across digital advertising platforms and analytics tools- Strong financial and optimization mindset with a focus on ROI- Ability to operate autonomously within distributed working environments- Executive-level communication and stakeholder management capabilityRole Advantages- Fully remote, part-time working model- Senior-level influence without full-time operational commitment- Compensation aligned with expertise, scope, and results- Opportunity to shape data-driven media strategies within a specialized analytics organization