Publicada el 17 junio
Misión del puesto
About the Role
As GTR Customer Marketing Manager, you will play a key role in bringing Bacardi’s Travel Retail strategy to life, driving both brand growth and commercial performance.
You will lead the delivery of high‑impact customer and shopper programmes, owning A&P; investment and championing a culture of learning and continuous capability development.
Working across a highly matrixed organisation, you will connect Brand, Commercial, and Customer teams with our partners and agencies to ensure the right plans are delivered in the right markets.
Combining strategic thinking with hands‑on execution, you will turn insight into action, drive executional excellence, and unlock growth across the GTR channel.
Key Responsibilities
- Lead best‑in‑class execution across General Travel Retail, delivering impactful brand activations and visibility across markets, customers, and touchpoints, while embedding AVQPAP standards and continuously raising quality and consistency.
- Act as a key integrator across the matrix, aligning Brand, Commercial, Advocacy, Supply Chain, and regional teams behind GTR priorities.
- Translate brand strategy and shopper insights into impactful customer programmes, driving growth across activations, promotions, and merchandising, and leveraging key purchase drivers to convert consumers from awareness to transaction across omnichannel journeys.
- Own end‑to‑end customer and activity planning, partnering with Sales and Finance to deliver against business priorities and Integrated Activity Plans.
- Lead measurement & evaluation (M&E;), building a strong performance culture and using data and insights to optimise future activity.
- Manage A&P; investment, ensuring disciplined planning, tracking, and optimisation aligned to business priorities.
- Lead and inspire agency and external partners, delivering innovative, customer‑first solutions and best‑in‑class execution.
- Build deep channel and customer expertise, acting as a trusted advisor to internal teams a
