Customer marketing manager

Experteer Overview In this role you drive BTL strategy execution for the Channel, aligning with brand and shopper insights. You collaborate cross-functionally to ensure flawless in-market activation and optimize ROI on Au0026amp;
P spend. You act as the Customer Marketing lead for priority brands, balancing external and internal priorities while shaping shopper journeys. You join a fast-paced team focused on consistent, measurable impact across Key Cities and hotspots, contributing to growth through data-driven decisions.Compensaciones / Beneficios - Implement BTL strategy for the Channel with cross-functional alignment to brand strategy - Center decision making on shopper/guest insights to ensure path-to-purchase execution - Increase consistency of BTL via channel toolkits and drive 70% execution from these toolkits - Identify gaps and adapt toolkits while maintaining brand and shopper alignment - Serve as Customer Marketing lead for priority brands with external focus and partnership with Consumer Marketing - Contribute to the IAP cycle, bringing shopper, customer, and brand perspectives to BTL discussions - Collaborate with Activations Managers to ensure precise execution in Key Cities and Hotspots - Maximize ROI from Au0026P, set objectives, and monitor GTN spend;
manage budgets, phasing, invoicingResponsabilidades - Minimum 3 years experience in Marketing or Commercial, preferably FMCG - Knowledge of channel dynamics from direct work with key customers in Marketing/Commercial - Proven stakeholder management experience - Experience delivering shopper marketing activations or events preferred - Exposure to Bacardi Way Of Growth for sustainable brand development - Fluent in English and SpanishRequisitos principales - Competitive Pay Package - Competitive Holiday/Paid Time Off - Retirement/Pension Plan - Health u0026 Wellbeing - Medical, Critical Illness, and Life Insurance - Employee Assistance Programs