Who We Are
Vistaprint is seeking a strategic leader to join our Global Email Marketing team, overseeing email programs in the German and Dutch markets. You will be part of a team responsible for creating campaign and customer strategies across 16 markets in North America and Europe, aiming to increase customer engagement, incentivize purchases, and drive long-term customer value. Collaborating with our Creative, Go to Market, and Analytics teams, the Global Email Team implements these strategies and monitors performance for optimization.
What You Will Do
1. Oversee email marketing plans for Germany and the Netherlands, providing strategic direction to meet business objectives and exceed financial goals.
2. Manage KPIs, analyze results weekly, and optimize campaigns accordingly.
3. Contribute innovative ideas to develop strategic channel roadmaps.
4. Partner with creative and Go to Market teams to align campaign concepts with platform goals and best practices.
5. Design, execute, and analyze A/B and multivariate tests on offers, creative content, and segmentation strategies.
6. Collaborate with global teams across marketing, creative, content, and analytics to ensure campaign success.
7. Develop new processes and improve existing ones to enhance efficiency and customer value delivery.
Your Qualifications
* Strategic leader with excellent communication skills and executive presence.
* Ability to adapt to change and lead diverse teams towards alignment.
* Creative, results-oriented, with strong attention to detail.
* Experience in clarifying objectives and managing multiple initiatives.
* Passionate about team collaboration and motivation, with a hands-on approach when needed.
* Proficient in data analysis to inform strategies and decisions.
* 3+ years in strategic channel marketing.
* Bachelor's degree in marketing, business, economics, or related field.
Nice to Have
* Experience with Agile or Scrum methodologies.
* Experience with forecasting and analytical tools like Looker.
Why You'll Love Working Here
Vistaprint is a remote-first, inclusive community committed to growth and aligned with our Vista Behaviors, which exemplify our high-performance culture.
About Us
We are the design and marketing partner to millions of small businesses worldwide, offering comprehensive digital and print solutions to elevate their presence and success.
Commitment to Diversity, Equity, & Inclusion
We value diverse contributions and foster an inclusive, fair, and respectful environment where everyone can thrive and innovate.
Equal Opportunity Employer
We provide consideration for employment without regard to protected characteristics, striving to exceed legal requirements in fostering an inclusive workplace.
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