SIXHUNTERS is looking for a SENIOR MARKETING MANAGER for an important company in the fast-moving consumer goods sector.
Responsibilities
Develop and implement the regional marketing strategy in line with global brand positioning, guidelines, and local sales objectives.
Manage marketing activities in Central Europe as the primary market lead.
Coordinate marketing initiatives across Iberia, Adriatic, EE, and Eurasia through close collaboration with sales directors, local sales teams, and distributors.
Lead, mentor, and develop a team of 2 TMDMs, ensuring alignment and execution excellence across all markets.
Drive a Category Management (CatMan) approach to strengthen shelf presence, optimize product assortment, and improve category performance in collaboration with key retail partners.
Analyze market trends, consumer insights, and competitive landscapes to identify opportunities and adapt strategies.
Collaborate with Offer & Communication central teams to ensure message consistency and effective go-to-market execution.
Monitor KPIs and ROI of marketing campaigns and promotions, providing regular reports and actionable recommendations.
Manage local marketing budgets to ensure optimal resource allocation with monthly follow-up.
Requirements
Business or Master's degree in Marketing and Communication.
6+ years of marketing experience in the FMCG industry, including significant experience in a local role with strong business proximity.
Solid experience managing marketing activities.
Strong understanding of retail and distribution dynamics.
Excellent leadership and team management skills; experience managing remote or cross-country teams is a plus.
Fluent in English; knowledge of another European language is a plus.
Analytical mindset with a data-driven decision-making approach.
Results-oriented.
Strong project management and communication skills.
Willingness to travel within the region (approximately 20–30%).
Strong team spirit and ability to collaborate across functions with sales and central marketing teams.
#J-18808-Ljbffr