About Us Locaria is a specialist multilingual content and creative adaptation agency. We are experts in developing global brand marketing campaigns, delivering localised e-commerce content, optimising multimarket media and scaling asset development across cultures
Overview We are looking for a B2B Marketing & Events Executive / Manager to join our global growth team, to bring focus and support on driving awareness of our brand to target customers, through planning and execution of our B2B event strategy.
Responsibilities External Event Strategy: Identify, evaluate, and project manage our participation in key industry conferences and trade shows, maximizing brand visibility, digital engagement, and new client acquisition.
Roundtable Roadmap: Own the end-to-end planning of our private events held in key cities around the world, bringing together thought leaders from the advertising, marketing, production and localisation industries. This involves negotiating with venues, co-ordinating presentation content, managing logistics, and attending some events.
Craft Omnichannel Event Communications: Develop and execute engaging pre- and post-event email/CRM campaigns and digital outreach, ensuring all communications are on-brand, compelling, and optimized for conversion.
Manage Budgets & ROI: Oversee event budgets, negotiate with vendors, and analyze performance to demonstrate clear ROI on all event investments.
Client Engagement: Work with delivery teams to understand who our clients and partners are, and craft in person experiences that develop relationships.
Wider Growth Initiatives : Work with the global growth team on wider initiatives relating to the development of content and improving inter-agency partnerships.
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Required Skills The Office : Barcelona, hybrid model
2-4 years in B2B event management, with a focus on high-touch, targeted executive-level programs and international execution.
Ideally some experience working within the creative, marketing, e-commerce or SAAS technology industries in a similar events or project management role.
Experience in planning, designing, and executing brand-centric events that drive business objectives in a way that feels authentic to the industry.
An understanding of how digital marketing integration sits within event strategies, including email marketing/CRM and paid social advertising.
Excellent written and verbal communication skills in English; a natural at crafting persuasive and on-brand messages, ideally with a strong university background.
Ability to travel internationally and some familiarity working with different cultures.
Exceptional project management skills and keen attention to detail.
A self-starter who thrives in a fast changing and varied role, and working within a collaborative and social environment.
Equal Opportunities You’ll live up to the Locarian Values:
We take content further
We grow together
Celebrating Individuality
Doing good along the way
With care
D&I; statement
You Make Us, Us: Our Commitment to a World of Talent
At Locaria, being general doesn’t just refer to where we operate, it's at the heart of who we are. Our strength comes from our amazing mix of multicultural, international, and highly diverse teams. We know that different viewpoints don't just make us stronger; they make our work smarter.
Celebrating Individuality isn't just a slogan for us; it's a core value that shapes our vibrant culture. We are committed to equal opportunities for everyone. Your background, race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity will always be respected here.
If you need any specific accommodation or support due to a disability or special need, please just let our team know, we’re here to help.
Benefits We get it, great benefits make a real difference. At Locaria, we’ve built a package that’s about more than just work; it’s about supporting your ambitions, your well-being, and your life.
Enjoy 22 working days of paid leave per year and an extra day off to celebrate your birthday, along with the flexibility to work from home up to 3 days a week and opportunities to work abroad. We encourage our employees to get involved in charity initiatives, so we give 2 extra days off annually for volunteer work. Additionally benefit from our Annual Wellbeing Calendar, offering dedicated sessions and initiatives throughout the year to support your health and happiness.
Plus, we’re always working to make our benefits even more awesome. This isn't just a job; it's a chance to thrive. Let’s build something incredible together!
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