As a Business Development Representative (Outbound Sales - Spanish market), you will identify and engage high-potential prospects through targeted, multi-channel outreach. By building relationships, qualifying leads, and showcasing Sage’s value, you’ll create new opportunities and set the stage for our Account Executives to close deals.
*** Please note that this role is hybrid and will require you to work 3 days a week from our Barcelona office. ***
Role Details
- Identify and engage net new prospects through outbound efforts, expanding Sage’s customer base.
- Execute personalized outreach strategies, leveraging multi-channel engagement (phone, email, LinkedIn).
- Qualify and nurture outbound leads, ensuring seamless handoff to Account Executives.
- Develop a deep understanding of Sage’s value proposition and articulate it effectively to potential customers.
- Requirements and Additional Information
Lead Identification, Generation, and Qualification
- Research and prioritize high-potential target accounts using data-driven insights.
- Execute multi-touch outbound campaigns through various channels such as phone, email, social media, and personalized messaging platforms.
- Identify decision-makers and influencers within target accounts and initiate conversations.
- Qualify prospects based on BANT (Budget, Authority, Need, Timeline) and other sales criteria.
Account Nurturing and Management
- Engage with leads who are not yet ready to make a purchasing decision by nurturing them through targeted follow-up communications.
- Develop meaningful outreach messaging tailored to industry and prospect pain points.
- Overcome objections and position Sage’s solutions as valuable business enablers.
- Build initial relationships, setting the foundation for Account Executives to close deals.
Pipeline and CRM Management
- Maintain accurate prospect data in the CRM to track outreach effectiveness.
- Analyze and report on pipeline health, lead conversion rates, and outreach performance.
- Leverage sales automation tools to optimize efficiency and improve engagement rates.
Collaboration
- Work closely with Account Executives to ensure seamless lead handoff and feedback loops.
- Partner with Marketing to refine outbound messaging and enhance engagement.
- Contribute to best practices playbooks, optimizing outbound prospecting processes.
Continuous Learning
- Engage in advanced outbound sales training to improve cold calling, objection handling, and consultative conversations.
- Stay updated on competitor offerings and industry trends to sharpen outbound positioning.
- Participate in peer coaching sessions to exchange strategies and optimize outreach efforts.
Must Haves:
• Minimum 1 year of SaaS prospecting experience
• Hands-on outbound experience (cold calling + email + LinkedIn)
• Experience working with sales engagement tools and CRM
• Demonstrated ability to meet or exceed KPIs/quotas related to pipeline or meetings booked
• Spanish and English fluent
Nice to have:
• Familiarity with advanced outbound strategies (multi-threading, account-based prospecting)
• Strong skills for cold call and email personalization
• Basic understanding of sales frameworks (MEDDICC, BANT)
At Sage, we offer you an environment where you can grow professionally without compromising your personal well-being. Our benefits package is designed to provide stability, flexibility, and balance:
Flexible benefits: exchange part of your salary and make tax savings on health insurance, meal and transport vouchers, childcare, and training.
Well-being: Free access to the Calm app (for up to 5 users), 24/7 counselling, and emotional support from our Healthy Mind Coaches. We also offer self-care and parenting resources through the Cleo app.
Flexible working: flexibility of working one hour in, one hour out, shortened workdays on Fridays and during the summer, and the opportunity to work from over 40 countries for up to 10 weeks per year through our Work Away program.
Annual leave: 23 working days of vacation, 5 paid days per year for volunteering, and 5 additional paid days annually for personal or professional development.
Extended leave: 7 extra days of maternity leave and 5 extra days of paternity leave, on top of the legal allowance, available after one year of service.
Financial support: Life and disability insurance, salary advances of up to times your net monthly pay, a €300 net marriage bonus, and access to Sage's employee stock purchase plan at a discounted rate.
Health and Safety Responsibilities
Fostering the safety culture, by leading with your own example.
Following established safety procedures and reporting potential hazards promptly helps maintain a secure and efficient workplace.
Participating in safety training sessions and adhering to preventive guidelines and procedures, the objective is minimizing risks and protecting yourself and the rest of your colleagues.
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