Lead the creation, editing, and optimization of content for versatile and competitive own and paid media channels, ensuring alignment with the company’s global objectives. This role enhances the company’s digital presence by managing content that reflects brand values, supports business goals, and engages target audiences across platforms. Responsibilities include developing inbound strategies, optimizing SEO and GEO performance, and maintaining a cohesive digital communication strategy.
KEY FUNCTIONS
* Digital channel management: Define, develop, and maintain digital channels such as the Cellnex Trends blog and external newsletters to project the company’s positioning and engage audiences.
* Content creation and editorial planning: Create, plan, and publish content globally and locally, aligning with the Group's B2B profile and strategic objectives.
* Website coordination: Support and monitor corporate and country websites, ensuring adherence to style guides and guidelines.
* Inbound strategy development: Implement inbound strategies to drive engagement and lead generation.
* Editorial management: Oversee editorial processes for corporate communications and website content.
* SEO strategy and optimization: Develop and execute SEO strategies to enhance website visibility.
* Social media presence: Manage and monitor the company’s social media profiles.
CANDIDATE PROFILE
Education: Degree in Communications, Digital Marketing, Web Development, or related field.
Languages:
* English - Must-have - Advanced
* Spanish - Must-have - Native/Advanced
* Other Cellnex languages - Valuable - Intermediate
Software Tools:
* Microsoft Office Suite - Must-have - Advanced
* Content Management Systems (e.g., WordPress, Drupal) - Must-have - Advanced
* SEO tools (e.g., SEMrush, Ahrefs) - Must-have - Advanced
* Web analytics tools (e.g., Google Analytics) - Must-have - Advanced
Relevant Professional Experience
* Experience managing corporate websites and digital content creation.
* Expertise in SEO strategy development and optimization.
Other Relevant Skills or Characteristics
* Excellent writing and editorial skills focused on web content management.
* Proficiency in webmaster management and SEO practices.
* Results-oriented with strong planning and execution skills.
* Experience with content curation, social media metrics, and digital dashboards.
* Ability to work collaboratively in a team environment.
ABOUT US
Join a leading European telecommunications infrastructure and innovation company with global growth ambitions. We connect people worldwide with passion, honesty, and integrity. Enjoy professional opportunities in a diverse, innovative environment that values equity, diversity, and inclusion. growingtogether
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