TERCIO and its West Lyon office are recruiting for one of their clients, specialized in the manufacturing & distribution of connected medical devices, a:
Sales Representative / Business Developer (m/f)
Your mission
Reporting to the Sales Management, you are responsible for developing new business and managing client accounts within your assigned territory, covering Northern Spain and the Central region. You play a key role in driving revenue growth by converting qualified leads into long-term customers.
In this context, your main responsibilities are:
Define and master your sales territory, including prospects, market dynamics, and competitors
Identify and approach qualified prospects through cold calling, field prospecting, and digital channels (Google, LinkedIn, Instagram)
Conduct sales meetings, product presentations, and technical demonstrations (medical devices, software, or related solutions)
Convert qualified leads (provided by SDR teams or self-sourced) into customers
Negotiate contracts in line with the company’s pricing policy and ensure deal closure
Manage follow-ups and maintain strong, long-term customer relationships
Track sales performance and ensure reporting against revenue targets
Share customer insights and market feedback with Customer Success and Product teams
Contribute to marketing and promotional actions, including trade fairs and congresses
Your profile
You have a successful background in B2B sales, with a strong focus on new business development, ideally in a fast-growing environment.
Minimum 5 years of commercial experience preferred
Professional level of English & Spanish required
Experience in healthcare, medical devices, connected objects, software, or related industries is a strong advantage
Proven experience in cold calling, field sales, and digital prospecting
Comfortable delivering technical product demonstrations and training clients on software solutions
Strong negotiation, persuasion, and closing skills
Excellent time management and organizational abilities
Good command of CRM tools, particularly Salesforce
Willingness to travel across Northern Spain and the Central area (including Madrid)
Salary & benefits : 35,000€ fixed salary gross per year, up to 20,000€, company car provided