[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
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RESPONSIBILITIES
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- WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE\n
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- Implementing the BTL strategy for the Sell in Channel, working cross functionally to deliver execution aligned to brand strategy.\n
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- Put the shopper/guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.\n
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- Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.\n
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- Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.\n
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- With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.\n
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- Contribute to the IAP cycle. Bringing a shopper/guest, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver.\n
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- Maximise ROI from A&P;, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend.\n
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- Ongoing management of A&P; budgets, including phasing and invoice/PO processes.\n
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- Working closely with sales team to define the right plans for Top Customers.\n
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\nLEADERSHIP AGILITY\nAt Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.\n\n
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
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- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
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- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
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- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
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- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
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- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
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\nDisclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.\nU.S. applicants have rights under Federal Employment Laws.\nPerks of Working for us\nAt Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.\n
Compensation, Paid Time Off & Retirement:
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- Competitive Pay Package
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- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
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- Retirement/Pension Plan
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\nHealth & Wellbeing\n\n
- Medical, Critical Illness, and Life Insurance
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- Employee Assistance Programs
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- Best-in-class, family-friendly, and inclusive leave policies
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\nAdditional Benefits\nThe benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.\nSome benefits may be subject to an employee contribution.\n
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.