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Campaign and Content Execution Senior Manager Mission
* Omnichannel Strategy Execution: Work closely with the Global Omnichannel Strategy lead to drive the execution of omnichannel strategy at the local affiliate level.
* Content Integration: Ensure content developed by marketing for promotional campaigns and channels seamlessly integrates with downstream applications and is readily available for analytics and reporting.
* Modular Content Templates: Partner with global marketing to define modular “content templates” with tagged elements to support reusability and efficient scaling.
* Expertise Development: Coordinate with other capability leads to develop the required expertise in data, analytics, and technology to support the omnichannel strategy.
* Channel Adoption: Focus on increasing the adoption of multiple channels (traditional and digital) and ensure the availability of content to support execution.
* Standardization: Work with country engagement teams to standardize processes and ensure that the required data and technology capabilities are set up to support business needs.
* Performance Reporting: Coordinate the preparation of reports and dashboards on the performance of omnichannel campaigns and tactics across countries.
* Best Practices: Look for and share best practices in omnichannel execution and implementation across countries.
Education
* Bachelor’s degree required. A graduate degree in a healthcare, business, or economic field is preferred.
Experience
* Minimum of 3-5 years of professional experience in the life sciences environment, specifically in the pharmaceutical industry and/or related strategic consulting services.
* Good knowledge of digital trends and specifically omnichannel implementation in pharma.
* Familiarity with pharmaceutical commercial processes (sales, sampling, etc.) and data.
* Proficiency with MS Excel, PowerPoint; familiarity with data visualization tools. Ideally, knowledge of Microsoft data management tools/databases (e.g., PowerBI).
* Ideally, good knowledge of Veeva CRM and Veeva Vault/Promomats and/or Salesforce.com tools and data models.
* Strong analytical and problem-solving skills.
* Good project management capabilities.
* Excellent verbal and written communication skills.
* Capacity to work in multidisciplinary and multicultural teams.
Values
* Care; we listen & empathize, we value diverse perspectives & backgrounds, and we help each other succeed.
* Courage; we challenge the status quo, take full ownership, and learn from our successes & failures.
* Innovation; we put the patient and customer at the center, create novel solutions, and empower entrepreneurial mindsets.
* Simplicity; we act decisively, avoid over-analysis, understand why before we act, and stay agile & keep things simple.
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