The Marketing Analyst will be an integral role to support the needs of our CE & MEA Channel Marketing team and markets. This is a critical role to support measurement and optimisation of our marketing programme in CE & MEA. The goal is to provide data‐driven insights that drive business growth, improve marketing efficiency, and enhance customer experiences.
This is a specialist role that sits on the business' Global Marketing Analyst team that supports delivery of the future direction of marketing analytics within the business, as well as the CE & MEA Channel Marketing Leadership team.
Responsibilities
Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools
Regular review and maintenance/optimization of key platforms, dashboards and reports – Power BI, Google Analytics, Google Tag Manager, etc.
Develop and maintain data processes from multiple data sources
Work with relational databases to ensure the validity of reported information
Troubleshoot and correct data quality issues
Train the marketing organization on dashboard usage, supporting a data‐driven mindset
Drive the regional implementation of projects in the global data & analytics roadmap
Advise on suitable measurement strategies based on channel objectives – including but not limited to paid advertising, organic, paid search/social
Identify ways in which to improve analytical procedure to increase productivity and efficiency
Ensure alignment globally and a consistent measurement approach across all markets
Analyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimise campaigns and improve ROI
Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness
Qualifications
A genuine passion for digital analytics
Strong analytical and data manipulation skills, problem‐solving mind‐set
Fluency in English and excellent written and verbal communication skills
+3 years of experience in marketing analytics and campaign measurement
Extensive experience with Microsoft Excel, GA4, Google Big Query, GTM, Power BI, Google Looker Studio and SQL
Data visualisation / dashboard development experience
Deep understanding of web analytics including customer segmentation, attribution modelling, and path analysis
The ability to analyse data from multiple online and offline sources and translate it into commercial actions
Experience working in a multinational environment with multiple stakeholders, global and local teams is advantageous
The ability to communicate analytical insight to internal stakeholders at all levels of seniority
Display a high level of initiative, be self‐motivated and eager to learn
Minimum of a Bachelor's degree required
Expected behaviours
Collaborative
Proactive and intellectually curious
Pragmatic, diplomatic and flexible
Solution‐focused and strong at problem‐solving
Resilient – ability to not be put off by obstacles and resistance
Able to manage multiple priorities, make trade‐offs and set expectations
Culturally aware and international in outlook
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