About the Role
We are seeking a strategic and forward-thinking leader to drive the organic growth and digital authority of multiple Senior Living communities. This role goes beyond traditional SEO, focusing on how search engines and AI-powered generative platforms understand, trust, and recommend brands.
This position is results-driven and performance-oriented, with clear goals tied to measurable outcomes, while also emphasizing collaboration, long-term growth, and team development.
Key Responsibilities SEO, AIO & GEO Strategy
* Lead advanced SEO strategies for a multi-location Senior Living portfolio.
* Develop entity-based and semantic SEO frameworks to ensure clarity and authority.
* Optimize content and site structure for AI-driven and generative engines, including Google AI Overviews, Bing Copilot, ChatGPT, Gemini, and Perplexity.
* Ensure brand and community consistency across all digital signals used by search engines and AI systems.
Content & Authority Strategy
* Guide educational and editorial content strategy aligned with E-E-A-T (Experience, Expertise, Authority, Trust).
* Ensure content answers real, intent-driven questions with depth, clarity, and empathy.
* Position communities as trusted guides for families—not advertisers.
Digital Authority & Backlink Strategy
* Design and execute high-quality backlink strategies to strengthen domain and entity authority.
* Build and maintain relationships with relevant organizations, media outlets, and industry partners.
* Lead ethical and strategic backlink acquisition through editorial collaborations, content partnerships, and evaluated paid opportunities.
* Ensure all authority-building efforts support long-term SEO and GEO objectives.
Local Search & Search Experience (SEMO)
* Oversee local search optimization across Google Business Profile, Bing Places, and related platforms.
* Ensure accuracy and consistency across NAP, services, reviews, and community descriptions.
* Understand how local and reputation signals influence both traditional and AI-driven discovery.
Cross-Channel Awareness (Paid & Programmatic Alignment)
* Maintain awareness of paid media and programmatic environments to collaborate effectively with PPC teams.
* Use insights from paid and programmatic campaigns to inform organic and GEO strategy.
* Align organic and paid efforts without directly managing paid media execution.
Team Leadership & Development
* Act as a mentor and strategic partner to the marketing team.
* Support team growth through guidance, collaboration, and knowledge-sharing.
* Foster a culture of accountability, curiosity, and continuous improvement.
* Help elevate team performance through clear priorities and shared goals.
Performance Measurement & Results
* Own and track performance based on clear, outcome-driven metrics, including but not limited to:
o Organic visibility and qualified traffic growth
o Local search presence and dominance
o Brand and community authority signals
o AI-driven discovery and visibility across generative platforms
* Establish benchmarks, KPIs, and reporting frameworks to measure progress over time.
* Translate performance data into actionable insights and strategic adjustments.
* Operate with a strong focus on results, accountability, and continuous optimization.
* 3+ years of experience in advanced SEO and organic growth roles.Deep understanding of AIO and Generative Engine Optimization (GEO), with success evaluated through clear, outcome-based performance metrics.
* Proven experience managing SEO strategies for multi-location or enterprise websites.
* Strong understanding of technical SEO, local SEO, content strategy, and digital authority.
* Professional fluency in English (written and spoken).
* Preferred Qualifications: Google Analytics, Google Search Console, Google Tag Manager, Google Trends, SEMrush, and Ranki (or similar).
* Key Skills & Attributes: Strategic, system-oriented thinker with a results-driven mindset. Comfortable being measured by impact, not activity. Clear communicator who can translate data into decisions. Ethical, quality-driven approach to authority building. Collaborative leader genuinely invested in team growth and success. Adaptable, proactive, and future-focused.
* 🎄Christmas Bonus: 30 days, to be paid in December.
* 🩺Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
* 🩹Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
* 😁Dental Insurance: Always smile with confidence!
* 💼Life Insurance
* 🌴Vacation Days: 12 vacation days.
* + 📅Floating Holidays: 3
* 📱Cell Phone Reimbursement & Transportation Subsidy.
* 🌐Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
* 🌍Multicultural Exposure: Work with operations within Mexico and the United States.
* 🎉MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
* 💸Exclusive Discounts: Benefits with different companies for being part of MezTal.
* 📚Academic Agreements: Access to national universities and language schools.
* 🚀Career Growth: We will search for the best conditions for progressing in your career.
#J-18808-Ljbffr