Join to apply for the Insights Specialist role at Publicis Groupe España
Publicis Groupe, the world's second largest communications group, is a solutions platform present in over 100 countries with more than 98,000 employees. Its work philosophy, The Power of One, centers on client growth through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, Digitas), media (Zenith, Starcom, Spark, Performics), and transversal knowledge areas.
Publicis Groupe integrates Creativity, Technology, and Data to offer a value proposition that effectively connects brands with consumers.
The role focuses on managing media tools, market sources, and ad hoc studies to extract relevant insights and data for clients.
* Market and category analysis.
* Tracking advertising expenditure.
* Audience analysis.
* Preparing client presentations and reports.
* Collaborating on ad hoc research (qualitative and quantitative) such as tracking, consumer insights, and studies using internal tools (e.g., Touchpoints) or secondary research.
* Supporting media strategies, pitches, new business, and cross-department projects.
* Participating in client meetings and presenting findings.
* Leading collaborative working models.
* Degree in Marketing, Advertising, Economics, Mathematics, Sociology, or similar, or +2 years of professional experience in similar roles (preferably as an analyst or in a media agency).
* Negotiation skills and ability to reach agreements across departments or clients.
* Advanced proficiency in Office Suite (PowerPoint, Excel, Word, Outlook).
* Experience with tools like Instar Analytics (Kantar Media), Infotrack (IOPE), Galileo (EGM, AIMC Marcas), ComScore, InfoIO / Mosaico (InfoAdex).
Why join us? Benefits include :
* Flexible benefits (Coverflex) : meal vouchers, health insurance, transport, and more.
* Growth opportunities through client experience and training programs.
* Access to online courses via LinkedIn Learning and Udemy through
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