Job Description
Your Role:
* Develop and implement SEO and GEO best practices, creating a yearly roadmap aligned with company strategy, customer needs, and search opportunities.
* Write engaging, audience-focused digital content, ensuring alignment with SEO/GEO and UX guidelines.
* Collaborate with Copywriters, Product Managers, and Legal Experts to align SEO/GEO opportunities with business priorities and compliance requirements, optimizing visibility in search results—including AI-powered searches.
* Partner with Digital Analysts to measure performance impact and ROI, analyzing SEO/GEO KPIs and providing actionable insights and recommendations to stakeholders.
* Work closely with IT to implement technical SEO/GEO requirements.
* Share SEO/GEO knowledge and best practices with the Digital Team and other Copywriters to foster continuous improvement.
Profile:
* Minimum 5 years of experience as a digital copywriter.
* Fluent French, fluent in English; basic understanding of Dutch is required.
* Analytical mindset with a balance of strategic thinking and hands-on execution.
* Excellent time management skills with the ability to work independently.
* Outstanding interpersonal and communication skills, capable of aligning multiple stakeholders and driving content priorities.
* Strong knowledge of local SEO (GEO) best practices.
* Hands-on experience with GA4 and keyword research tools.
* Previous experience in e-commerce or (financial) services is a strong plus.
* Exceptional writing skills, adaptable to various audiences and channels.