Commercial General Manager – North of Spain
Role Summary
The Commercial General Manager leads the full commercial and operational strategy of the organization, with a strong emphasis on marketing, sales, and scalable business growth. A major responsibility is to steer
mass marketing and performance marketing initiatives
, ensuring the brand is well-positioned and demand generation is optimized across all channels.
The role includes driving go-to-market strategies, adapting global initiatives to the local market, and ensuring alignment with central functional teams. The manager oversees
large-scale tech-marketing operations
and ensures data-driven decision-making to accelerate customer acquisition, retention, cross/upsell, and revenue performance.
A key component of this role is
leading a large, diverse organization of up to 300 employees
, building and developing high-performing teams, and fostering a culture of innovation, collaboration, and continuous improvement.
The General Manager is responsible for monitoring market trends, identifying business opportunities, and managing shared P&L performance. The ideal candidate is strategic yet highly hands-on, entrepreneurial, resilient, and comfortable operating in a fast-moving tech environment.
Key Responsibilities
* Strategic Leadership: Develop and execute long-term growth strategies to achieve company objectives. Lead local marketing and sales strategy and execution, from branding and customer acquisition to retention, cross-selling, and up-selling.
* Operational Management: Oversee all localization efforts to adapt the go-to-market approach to local requirements. Collaborate with central teams to leverage group resources and develop the local brand. Coordinate and prioritize projects and initiatives in collaboration with relevant departments.
* Team Leadership and Development: Lead and inspire a talented and diverse interdisciplinary team. Build and manage a high-performing sales and marketing team to drive company growth. Foster a work environment that encourages innovation, collaboration, and continuous improvement.
* Financial Management: Assume shared profit and loss (P&L) responsibility for the local brand. Monitor and analyze key financial figures and performance indicators. Collaborate with various functions to identify cost efficiencies and revenue growth opportunities.
Requirements
* Fluent in both Spanish and English.
* Willing to be based on site for a minimum of 3 days per week.
* A minimum of 10 years of experience in leadership positions, preferably in a fast-paced, agile, hyper-growth tech-related environment.
* Proven leadership of very large teams (around 300 people)
* Background in fast moving tech companies
* Experience in tech marketing and leading cross-functional tech-driven marketing teams
* Strong background in mass marketing and performance marketing
* A proven track record of successfully achieving significant sales, revenue, and EBITDA growth.
* Early career stages in consulting / ex consultant
* A Bachelor's degree in IT, Engineering, Data and Computer Science, Business Administration, Finance, or a related field. An MBA or similar postgraduate degree is advantageous.
* An entrepreneurial attitude with a strong "can-do" mentality, resilience, and a "hands-on" approach.
* Experience working in a functional matrix-organization and the ability to collaborate effectively with various business groups.
* Profound technical knowledge and understanding, preferably in the area of domains, hosting, and cloud solutions.
* Excellent communication and negotiation skills
with internal and external stakeholders
Soft Skills & Cultural Fit
* Entrepreneurial mindset
with strong "can-do" attitude
* Highly hands-on and operational
, not a theoretical strategist
* Resilient, adaptable, and comfortable with ambiguity
* Collaborative, low-ego team player
* Strong leadership style
with the ability to inspire and grow high-performing teams
* Customer-centric mindset
* Innovation-driven and open to continuous improvement
Nice-to-Haves
* Knowledge of
domain, hosting, or cloud solutions
* German language skills
* Experience working across multiple international offices