PbAbout Us /b /ppbr/ppVue is a fast-growing skincare brand focused on simple, effective solutions. We develop science-backed products, made in Korea, designed to improve skin without unnecessary complexity. Our approach is centered around clarity, consistency, and delivering real, visible results over time. As a direct-to-consumer brand, we move quickly, test constantly, and rely heavily on creative and customer insight to drive growth. Our goal is to build a brand people trust by making skincare straightforward, accessible, and genuinely effective. /ppbr/ppbRole Description /b /ppbr/ppWe are looking for a Retention Marketing Manager to own and optimize lifecycle marketing across email, SMS, and subscriptions. /ppThis is not just a campaign or flow management role. You will be responsible for maximizing customer lifetime value and turning retention into a meaningful revenue driver. /ppYou will work across data, strategy, and execution, identifying opportunities to increase repeat purchase rate, improve subscription performance, and drive more revenue from existing customers. /ppbr/ppbResponsibilities /b /ppbr/pulliOwn and optimize retention channels (Email, SMS, subscriptions) /liliDrive lifecycle revenue strategy, not just execution /liliWork closely with our email agency, while owning strategy and direction internally /liliBuild and continuously improve key lifecycle flows: /li /ululliAbandoned cart /liliPost-purchase /liliWinback /liliSubscription flows /li /ululliPlan and execute ongoing A/B tests across: /li /ululliOffers /liliMessaging /liliTiming /liliBundles and incentives /li /ululliAnalyze customer behavior, cohorts, and LTV trends /liliIdentify drop-offs and opportunities across the customer lifecycle /liliWork closely with the performance marketer to: /li /ululliImprove new customer value /liliAlign acquisition and retention strategies /li /ululliIdentify opportunities to: /li /ululliIncrease repeat purchase rate /liliImprove subscription uptake and retention /liliIncrease AOV from existing customers /li /ululliTurn data insights into clear, actionable experiments that drive revenue /li /ulp /ppbRequirements /b /ppbr/pulliStrong analytical mindset, comfortable working with: /liliData /liliSegmentation /liliCohort analysis /liliLTV /liliExperience with Klaviyo or similar lifecycle marketing tools /liliStrong understanding of DTC retention and lifecycle strategies /liliProven ability to run structured A/B testing and optimization processes /liliAbility to translate data into clear actions and experiments /liliHighly organized, structured, and systematic in approach /liliComfortable owning outcomes, not just tasks /li /ulpbr/ppbWhat Success Looks Like /b /ppbr/pulliMeasurable increase in repeat purchase rate /liliGrowth in LTV and revenue from existing customers /liliStrong-performing lifecycle flows across all key touchpoints /liliClear testing roadmap and consistent experimentation /liliImproved subscription performance (conversion + retention) /liliStrong alignment between acquisition and retention strategies /li /ulpbr/ppbWhy Join Us /b /ppbr/ppWe’re building a fast-growing brand where speed, ownership, and creativity matter. /ppAt Vue, you won’t be a small part of a big machine, you’ll have real responsibility and a direct impact on how the brand grows. Ideas move quickly, testing is constant, and execution is everything. /ppYou’ll work in a team where results matter more than hierarchy, and where strong ideas get implemented fast. We’re still early, which means there’s real opportunity to shape how things are done and grow with the company. If you enjoy moving fast, solving real problems, and seeing your work translate into measurable results, you’ll fit right in. /ppbr/p