Senior Manager, Mobile User Acquisition | Blizzard Entertainment
Overview
Blizzard Entertainment is seeking a data‑driven, creative, and strategic Senior Manager, Mobile User Acquisition to play a key part in performance marketing efforts across its mobile portfolio. This role is pivotal in scaling Blizzard’s mobile games globally, including titles like Diablo Immortal, Hearthstone, and upcoming releases.
Responsibilities
- Develop and execute full‑funnel UA and retargeting strategies across paid channels (Meta, Google Ads, Apple Ads, TikTok, Applovin, Unity Ads, Liftoff, Moloco, and others).
- Monitor campaign spend pacing and KPIs such as ROAS, LTV, CPI across partners.
- Independently access and analyse performance data using tools like Tableau, Looker, Appsflyer and external partner dashboards.
- Contribute to data strategy such as predictive LTV and ROAS and attribution modelling.
- Partner with Mobile UA Creative to ideate, test, and optimise ad creatives across formats. Use your creative and analytical mindset to guide creative production.
- Maintain strong business relationships with external partners to gain access to benchmarking, incentives and additional support.
- Conduct innovative testing of new partners, campaign types, optimisation strategies and incrementality.
- Work closely with Product, Brand Marketing, ASO, Finance, and Analytics to align UA efforts with broader business goals.
- Participate in recurring operational and strategic syncs, financial pacing reviews, and strategic planning sessions.
Required Qualifications
- 5+ years of experience in user acquisition for mobile games, or alternatively 10+ years in paid media or digital marketing.
- Proven success managing multi‑million dollar UA budgets and scaling mobile games globally.
- Deep understanding of attribution, re‑engagement, SKAN, and probabilistic measurement. Strong analytical skills with proficiency in Excel and data visualisation tools.
- Experience with creative testing frameworks and performance optimisation.
- Excellent communication and stakeholder management skills.
Nice to Haves
- Prior experience at a top mobile gaming studio, especially in mid core, RPG, action and strategy genres.
- Familiarity with LTV modelling, MMM, causal impact theory and incrementality, and cross‑platform attribution.
- Background in launching new titles and scaling live services.
- Experience in other growth channels such as influencers, CTV, brand partnerships etc.
Employment Details
Full‑time | Mid‑Senior level | Other | Computer Games | R
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