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Marketing Analyst CE and MEA - PageGroup SSC, Barcelona
Client: Page Personnel
Location: Barcelona, Spain
Job Category: Other
EU work permit required: Yes
Job Views: 2
Posted: 25.04.2025
Expiry Date: 09.06.2025
Job Description:
Marketing Analyst CE and MEA
PageGroup SSC Barcelona
Have overall responsibility for regional execution of the global marketing analytics strategy including:
* Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools.
* Regular review and maintenance/optimization of key platforms, dashboards and reports - Power BI, Google Analytics, Google Tag Manager, etc.
* Develop and maintain data processes from multiple data sources.
* Work with relational databases to ensure the validity of reported information.
* Troubleshoot and correct data quality issues.
* Train the marketing organization on dashboard usage, supporting a data-driven mindset.
* Drive the regional implementation of projects in the global data & analytics roadmap.
* Advise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search/social.
* Identify ways in which to improve analytical procedures to increase productivity and efficiency.
* Ensure alignment globally and a consistent measurement approach across all markets.
* Analyze data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI.
* Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.
Minimum Requirements:
* A genuine passion for digital analytics.
* Strong analytical and data manipulation skills, problem-solving mind-set.
* Fluency in English. Excellent written and verbal communication skills.
* +3 years of experience in marketing analytics and campaign measurement.
* Extensive experience with Microsoft Excel, GA4, Google Big Query, GTM, Power BI, Google Looker Studio and SQL.
* Data visualization / dashboard development experience.
* Deep understanding of web analytics including customer segmentation, attribution modeling, and path analysis.
* The ability to analyze data from multiple online and offline sources and translate it into commercial actions.
* Experience working in a multinational environment with multiple stakeholders, global and local teams is advantageous.
* The ability to communicate analytical insight to internal stakeholders at all levels of seniority.
* Display a high level of initiative, be self-motivated and eager to learn.
* Minimum of a Bachelor's degree required.
Expected Behaviours:
* Collaborative.
* Proactive and intellectually curious.
* Pragmatic, diplomatic and flexible.
* Solution-focused and strong at problem-solving.
* Resilient - ability to not be put off by obstacles and resistance.
* Able to manage multiple priorities, make trade-offs and set expectations.
* Culturally aware and international in outlook.
Grow your career in a multinational environment (+40 nationalities in the SSC). Competitive compensation and benefits package in Barcelona, various well-being activity options.
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