At Drumelia, content is not marketing decoration. It is how we build trust, shape perception, attract talent, and elevate the real estate profession.
Puede obtener más detalles sobre la naturaleza de esta vacante y lo que se espera de los solicitantes leyendo la información a continuación.
We are looking for a Content Marketing Lead to build and run our content and distribution system end-to-end. This is a high-ownership position for someone who combines strategic thinking with hands-on execution — and wants to build a marketing engine that compounds over time.
You will be responsible for making sure that every meaningful insight, listing, conversation, podcast, article, interview, or video is turned into high-quality, platform-appropriate content and published across the right channels, at the right time, in the right format, with real value.
Your mission
To build and run a disciplined, high-standard content marketing system that consistently communicates Drumelia's vision, professionalism, and values across all relevant channels — while maximizing the impact of everything we produce.
Key responsibilities
Own the content calendar across key platforms: YouTube, blog, Instagram, LinkedIn, and newsletter
Ensure content is published consistently, on time, and at Drumelia’s quality standard
Turn long-form content into short-form, written, and platform-specific formats with clear repurposing logic — so no valuable content is underused or poorly distributed
Adapt content to each platform so it feels native and relevant, not mechanically repeated
Prepare, coordinate, and publish blog content within an established SEO framework
Write, assemble, edit, or refine content using internal input and AI tools where helpful
Coordinate with the Videographer, Senior Editor, Marketing Director, and CEO to gather ideas, materials, and priorities — then turn them into clear publishing output
Bring structure, ownership, and consistency to daily content operations
What this role is not
Not a junior social media manager
Not a community manager
Not a performance marketing role
This role is for someone who owns the system, not just completes isolated tasks.
Who this role is for
Combines strategic thinking with hands-on execution
Highly organized, reliable, and comfortable with responsibility
Thinks in systems, not isolated posts
Understands how content should differ across platforms
Strong editorial judgment and high standards for quality
Comfortable writing, editing, assembling, and improving content — with support from AI and the team
Wants to build something long-term and improve it continuously
Requirements
3+ years in content marketing, editorial, content strategy, or a related field
Strong understanding of content distribution across YouTube, blog, Instagram, LinkedIn, and email
Working knowledge of SEO
Experience publishing content through structured workflows, not improvisation
Comfortable using AI tools to improve efficiency and scale
Nice to have
Experience with founder-led or brand-led content
Background in premium, luxury, or high-standard brand environments
Familiarity with video-first content, podcasts, or long-form repurposing
Why join Drumelia
Drumelia is one of the most visible and respected real estate brands in Marbella — with over 205K followers across YouTube and Instagram, a strong existing audience, ambitious standards, and a team that takes content seriously.
We combine the best of both worlds: the speed, adaptability, and innovation of a startup with the brand strength, structure, and long-term thinking of an established company.
This role offers direct access to decision-making. Strong ideas don't disappear into layers of approval. If you make a meaningful contribution, it's seen quickly and can shape the company fast. xpzdshu
What success looks like in 6–12 months
A clear, reliable, and well-managed content rhythm across all main channels
Strong repurposing and distribution of long-form content
Higher consistency and quality across published content
Better conversion from content audience to lead
A content system that runs with ownership, not constant pushing
Full-time, based in Marbella
Hybrid — a few days from home per week
High-responsibility, high-trust position
Reports to the Marketing Director
International team, communication largely in English
Please apply with your CV and a short cover letter.
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