A general enterprise that uses engineering and technology to innovate across various sectors such as financial services, technology, healthcare, blockchain, and real estate is looking for a qualified Content manager to join its team.
You will be responsible for creating, improving and maintaining content to achieve the company's business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Ultimately, you should be able to oversee all content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
**Responsibilities**:
- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Ensure compliance with law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
**Requirements and skills**:
- Proven work experience as a Content manager
- Hands on experience with MS Office and WordPress
- Basic technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Familiarity with social media
- Excellent writing skills in English
- Attention to detail
- Good organizational and time-management skills
- BSc degree in Journalism, Marketing or relevant field