We are looking for a Sr CRM Manager for our game Marvel Strike Force to join our team in Barcelona.
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
What Will You Do:
This person owns the end-to-end communication ecosystem—strategy, calendar, messaging, and creative direction—ensuring a cohesive and player-first narrative across all CRM touchpoints. They partner closely with Product, Live Ops, and Marketing to influence what is built and when, so that player journeys are fully supported and optimized for engagement, retention, and LTV.
Your key responsibilities will include:
Player Communication Strategy
Own the CRM and lifecycle communication calendar, aligning all messaging with live ops events, feature releases, and key player moments
Define and evolve lifecycle strategies across key segments (new, active, lapsing, VIP, and conversion-focused cohorts)
Translate product and live ops plans into clear, actionable communication strategies
Serve as the single source of truth for all outbound player messaging
Creative & Messaging Leadership
Lead development of messaging across push, email, in-game surfaces, and other CRM channels
Write and/or guide high-quality, performance-driven copy tailored to player motivations
Partner with design to develop compelling creative that reinforces campaign goals
Ensure consistency in brand voice, tone, and player-first communication standards
Build and maintain a library of high-performing templates, subject lines, and creative assets
Live Ops & Product Influence
Represent CRM in sprint planning and live ops reviews, advocating for lifecycle needs
Influence feature design (e.g., messaging surfaces, onboarding flows, opt-ins) to improve reach and effectiveness
Partner with Live Ops to align event timing, offers, and promotions with the communication strategy
Identify and prioritize data and targeting requirements to enable personalization and segmentation
Campaign Execution & Experimentation
Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics
Review and approve campaigns prior to launch to ensure quality and alignment
Partner with CRM Analytics to design and prioritize experiments (A/B tests, holdouts, journey optimization)
Analyze campaign performance and translate insights into actionable improvements
Game & Community Immersion
Actively play Marvel Strike Force to maintain a strong understanding of the player experience and economy
Stay informed on community sentiment, feedback, and trends
Participate in stand-ups, design reviews, and live ops planning to remain closely aligned with the game team
CROSS-FUNCTIONAL IMPACT
This role is the primary bridge between the central CRM function and the game team. The CRM / Lifecycle Lead owns direct-to-player campaigns end-to-end and ensures alignment across Social, Community, and Player Experience (Px) channels.
While supported by a Marketing Operations Manager and CRM Analyst, this role is expected to operate as a senior individual contributor with strong hands-on capabilities in campaign execution, segmentation, and experimentation.
What We're Looking For:
The ideal candidate will have:
5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution
Proven experience in midcore mobile games (professional and/or deeply engaged player)
Strong creative instincts with the ability to write compelling, high-performing copy
Experience managing editorial or communication calendars in live service environments
Comfortable working within sprint-based development and influencing product decisions
Proficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration
Strong analytical mindset with experience using data to inform strategy and optimization
Excellent cross-functional communication and stakeholder management skills
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.
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