Hey, future Weder!
We are seeking an experienced Retention Manager to take full ownership of Weekendesk’s user retention strategy, encompassing CRM, lifecycle management, loyalty programs, user engagement, and repeat rate performance across all markets.
This role will be based in our Barcelona office.
Ready to take on the challenge?
¿Tiene las siguientes habilidades, experiencia e impulso para tener éxito en este puesto? Descúbralo a continuación.
Key Responsibilities
You’ll be the end-to-end owner of CRM across all Weekendesk markets (FR, ES, BE, NL, IT).
Full strategy. Full execution. Full impact.
You will own the full CRM & lifecycle strategy across all markets and build automated journeys in Insider (email, push notifications, onsite personalization, SMS, WhatsApp).
KPIs You’ll Drive
* Email revenue contribution
* Customer Lifetime Value (CLTV)
* Retention & repeat booking rate
* Automation coverage (% of CRM fully automated)
What You’ll Do
CRM & Lifecycle Execution
* Own all email marketing: newsletters, transactional emails, and automated journeys
* Design and optimize retargeting, abandoned booking, and re-engagement flows
* Lead push notification strategy with strong cross-channel orchestration
* Drive segmentation, personalization, and continuous testing (content, timing, formats)
Retention & LTV Growth
* Build and scale retention programs (loyalty, early access, referrals, win-back)
* Act as the LTV owner, identifying churn points and lifecycle opportunities
* Partner closely with Product, UX/UI, and Tech to align CRM with product experience
Content & Innovation
* Develop high-impact CRM content strategies to drive engagement and conversion
* Lead innovative initiatives (e.g. AI-generated guides, travel inspiration, buyer resources)
* Ensure CRM actions are reflected on-site via personalized experiences
Data & Optimization
* Track and report CRM performance (OR, CTR, conversion, LTV)
* Own a strong A/B testing framework within Insider
* Work with Data teams to ensure clean, usable customer data
What we’re looking for
* 3+ years of experience in CRM, lifecycle, or marketing automation, with strong ownership of email and retention
* Hands-on experience with Insider or a similar enterprise CRM platform
* Systems thinker, comfortable building scalable workflows, triggers, segmentation, and personalization
* Experience with omnichannel CRM (email, push, SMS, WhatsApp, onsite personalization)
* Strong testing and optimization mindset (A/B testing, insights-driven decisions)
* Comfortable with data: reading dashboards, defining metrics, spotting patterns
* Proven experience building automated journeys, transactional emails, and retention xsgfvud programs that drive repeat bookings and LTV
* Curious, experimental, and continuously looking to improve
* AI-enthusiast, already using AI tools for copy, insights, testing, or personalization
* Clear, warm writing style aligned with the Weekendesk brand
Perks & Benefits
Hybrid work model: 3 days at the office, 2 remote, plus 10 work-from-anywhere days per year (within Europe, ±1h time difference)
Meal vouchers: 5€/day net (Ticket Restaurant)
Private health insurance with exclusive employee discount
Employee discount: 20% off Weekendesk bookings
Referral bonus for recommending talented friends
Regular social events (afterworks, themed parties, Summer Event, and more)
General office perks
Ready to Take the Leap?
Apply today and don't forget to visit our website to know more about us!