South Europe Geo Marketing SpecialistThis role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office
Who We Are:
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description:
Job Family Definition:
Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.
Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.
Management Level Definition:
Applies developed subject matter knowledge to solve common and complex business issues and recommends appropriate alternatives. Works on problems of diverse complexity and scope. May act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. Exercises independent judgment to identify and select a solution. Ability to handle most unique situations. May seek advice in order to make decisions on complex business issues.
Responsibilities:
* Develop and secure approval for GTM plans and budgets.
* Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.
* Track/report and may define program/campaign metrics/ goals/benchmarks.
* Develop/communicate closed- loop post-analyses for marketing programs and identify/execute indicated actions.
* Manage/monitor delivery of pre-determined messaging/content.
* Execute/monitor pre- determined customer segmentation strategies and experience plans.
* Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.
* Assist sales with development of sales training materials.
Education and Experience Required:
* BA or BS in Marketing or related field; MBA preferred.
* 5+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing.
* Agency, sales and/or channel experience a plus
Knowledge and Skills:
* Knowledge of marketing principles, practices, tactics and tools.
* Knowledge of offering, segment, partner and account- based marketing.
* Knowledge of advertising/ direct marketing/research vendor practices and procedures.
* Understanding of the industry, offering categories and company offerings/strategy.
* Strong project and budget management skills.
* Excellent written/oral communications.
* Strong analytical skills.
* Strong interpersonal skills.
* Ability to manage and influence virtual teams.
* Strong negotiating skills.
* Ability to interface effectively with multiple levels of management and functional disciplines.
* Strong influencing skills.
Impact/Scope:
* Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement.
Complexity:
* Moderate to high – Deals with moderately complicated strategic/tactical issues; interfaces with senior marketing management, other company functions/organizations, marketing partners and end customers.
Additional Skills:
Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}
What We Can Offer You:
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected:
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
Job:
Marketing
Job Level:
Specialist
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
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