Job Title:
Marketing Director – EU Region Location:
Spain (Remote, with occasional travel)
About the Company Our client is a
global leader in the automotive industry, with operations in over
40 countries
across
Europe, Asia, and the Americas. The company is known for its commitment to innovation, customer experience, and sustainable mobility. To support continued regional growth, they are now seeking an experienced
Marketing Director
to lead and drive marketing strategy across the
European region .
Position Summary The
Marketing Director – EU Region
will be responsible for developing and executing a cohesive marketing strategy that strengthens brand positioning, drives growth, and enhances customer engagement across Europe. This leadership role requires a deep understanding of
B2B and B2C automotive marketing, regional market dynamics, and the ability to lead diverse, cross-border marketing teams. The position is
remote, based in
Spain, with some travel as needed. Key Responsibilities Lead the development and execution of the
regional marketing strategy
in line with global brand and business objectives Oversee all areas of marketing, including
brand management, digital marketing, product marketing, communications, and
market intelligence Collaborate closely with regional sales, product, and leadership teams to align marketing initiatives with commercial goals Drive customer acquisition, retention, and engagement through targeted campaigns and innovative marketing channels Manage the
regional marketing budget, ensuring optimal ROI across campaigns and initiatives Analyze market trends, customer insights, and competitor activity to inform strategic decision-making Build and lead a high-performing, regionally distributed marketing team Coordinate with global HQ to ensure brand consistency and leverage global assets locally Oversee regional events, PR, and trade show participation to enhance brand visibility
Qualifications 10+ years
of marketing experience, including at least
5 years in a leadership role, ideally within the
automotive or industrial sectors Proven success in leading marketing functions across
multiple European markets Strong expertise in
digital marketing, CRM, branding, and product marketing Experience in both
strategic planning and hands-on execution Excellent communication, leadership, and cross-functional collaboration skills Strong analytical mindset with the ability to interpret market data and campaign performance Fluent in
English ; additional European languages such as
Spanish, German, or French
are a plus Bachelor’s degree in Marketing, Business, or a related field;
MBA preferred