Experteer Overview As Lifecycle Marketing Senior Manager, you will lead end‑to‑end go‑to‑market and product marketing efforts to grow international online marketplaces. You’ll shape lifecycle programs for buyers and vendors to drive engagement, retention, and advocacy. You’ll own email onboarding, nurturing, and reactivation, and optimize marketing automation workflows. You’ll translate data into actionable improvements across channels and collaborate with product, analytics, and engineering to scale impact. This role offers meaningful growth in a dynamic, metrics‑driven environment.Compensaciones / Beneficios - Design and execute lifecycle marketing strategies to engage and retain buyers and vendors across the customer journey - Plan and optimize email onboarding, nurturing, and reactivation campaigns with segmentation and personalization - Own end‑to‑end marketing automation workflows: ideation, build, QA, launch, and optimization - Analyze user behavior, campaign performance, and cohort trends to improve lifecycle metrics and CLV - Conduct A/B testing and refine messaging, creative, and channel mix based on data - Collaborate with Product, Analytics, CRO, and Engineering to ensure consistent messaging and optimized landing pages for emails - Develop win‑back and re‑engagement programs to reduce churn and boost retention - Stay current with lifecycle and email marketing trends and ensure data integrity and complianceResponsabilidades - 8+ years of experience in lifecycle, retention, or CRM marketing in SaaS, digital marketplace, or B2B environments - Proven track record designing and executing email and lifecycle programs that drive engagement and retention - Expertise in marketing automation, segmentation, and personalization;
hands‑on with Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze - Strong analytical skills with experience in A/B testing and translating data into actionable insights - Excellent project management, communication, and cross‑functional collaboration skills - Creative, customer‑centric mindset focused on optimizing the user journey and delivering measurable impactRequisitos principales - remote/hybrid work - competitive compensation - 23 days holiday - private medical and dental care - pension scheme - relocation assistance