We’re hiringa Growth Marketing Lead to own demand generation, funnel optimization, and campaign experimentation across the full customer journey—from first touch to expansion. You’ll run multi-channel programs, test and scale what works, and drive pipeline growth across ICPs and use cases. This is a hands-on, high-impact role for a data-driven marketer who thrives on ownership and iteration.Requirements5+ years of experience in data-driven B2B SaaS or deep tech marketingStrong track record with full-funnel demand gen and pipeline ownershipHands-on experience running multi-channel campaigns and demand experimentsDeep familiarity with ICP mapping, segmentation, and value-based messagingSkilled in HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, and SalesforceComfortable working with SEO and paid media agency partnersStrong analytical mindset—you measure everything and iterate fastExperience marketing to both technical (e.G., developers) and enterprise buyersAble to operate independently in fast-paced environments and prioritize based on impactBonus :
Experience with open-source developer communitiesBenefitsRemote-first setup with flexible hours & tech of your choice30 days vacation + extra days for family sick leaveCompetitive salary & stock options for every team memberMonthly sports & mental health support allowance with OlivaAnnual learning & development budgetMonthly team socials & in-person meetupsDog-friendly Berlin HQWhy deepsetAt deepset, we’re on a mission to make custom AI solutions accessible to every organization. With Haystack, thousands of developers build advanced LLM applications every day, while our enterprise-ready AI Platform helps companies turn large language models into business value. We’re remote-first, flexible, and built on a culture of trust and ownership. You’ll collaborate with top-tier tech talent, tackle meaningful challenges, and help transform complex AI into solutions that are simple, powerful, and ready for the real world.Nice to haveBackground in marketing LLM or AI technologiesPrior experience in early-stage or high-growth startupsFamiliarity with RevOps or growth analytics toolingExperience with event marketing (webinars, roundtables, field events)What you will doActivate and refine ICPs by mapping use cases and personas to campaigns and channelsRun high-tempo demand experiments across paid, email, landing pages, and syndicationDrive inbound growth via the Haystack community, SEO (with agency), and organic socialBuild outbound programs combining SDR sequences with use case-aligned paid campaignsLaunch webinars, roundtables, and developer events with repeatable, data-backed outcomesTrack funnel performance with RevOps using attribution, conversion, and pipeline metricsIterate campaigns based on insights to improve lead quality and inform GTM prioritiesCollaborate with Product Marketing, DevRel, Sales, and Product to align messaging and feedbackManage your budget with focus on ROI, velocity, and channel performanceMonitor market trends, competitor moves, and emerging whitespace opportunitiesJ-18808-Ljbffr
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