Omnichannel Hub Activation Lead, South Europe (Spain, Portugal and Italy)
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Job Description Summary
As an Omnichannel Activation Hub Lead, you will drive online and offline marketing strategies for the Peripheral Intervention Business Unit, enhancing customer engagement and improving demand generation. You will ensure the right infrastructure, tools, and processes are in place to optimise multichannel efficiency. Collaborating with internal teams and external agencies, you will align marketing efforts with business priorities, develop impactful campaigns, and support lead generation. You will look after local activation for Italy, Spain, and Portugal. This role is based in Europe, with up to 20% travel required.
Main Responsibilities Will Include
* Co-create and adapt campaign assets to promote strategic programs to customers in the hub based on material defined by the Marketing group
* Analyze available metrics to evaluate overall campaign performance, channel preference, and message resonance; suggest optimizations based on KPIs
* Drive an integrated plan across multiple platforms, tailored to partner/audience for the hub based on strategic priorities and business objectives
* Collaborate effectively to contribute to Marketing Plan preparation
* Conduct market research to increase customer insights. Work with agencies on asset production and campaign optimization
* Manage MLR approval and localization processes
* Onboard, drive, and deploy lead generation and handling frameworks with Sales, from campaign inception to qualified lead handover
* Communicate regularly and effectively within internal teams, leadership, and sales organization
* Monitor marketing activities budget and report monthly to Senior Omnichannel Manager
* Develop knowledge of our portfolio and BU value propositions, omnichannel & digital marketing expertise to share with the marketing team in the hub
About You
* Bachelor's and/or Master’s degree or equivalent
* At least 3 years’ experience in Sales & Marketing, including Med Tech Industry and omnichannel marketing
* Campaign design and content creation skills
* Proficient in English and other European languages
* Knowledge of CRM & Sales enablement tools (e.g., Salesforce, Showpad)
Click on apply if this sounds like you!
We are the makers of possible
BD is one of the largest global medical technology companies. Advancing health is our Purpose. We innovate across design, engineering, manufacturing, and marketing of MedTech products to turn the impossible into possibilities.
Why join us?
A career at BD offers opportunities to learn and grow alongside passionate leaders and colleagues in an inclusive, growth-oriented culture. Help shape BD’s future and leave a legacy.
To realize the potential of possibilities, we seek people who see the bigger picture and understand the human story behind our work. Join us to learn, grow, and make a difference in health. Discover a culture where you can thrive and contribute to making the world better.
Become a maker of possible with us!
We prioritize on-site collaboration, requiring a minimum of 4 days in-office per week to foster creativity, innovation, and effective problem-solving. Flexibility is available for remote or field-based roles, as specified in the job posting.
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship, marital status, familial status, sexual orientation, gender identity, disability, military status, or other protected characteristics.
Learn more about BD at: Skills
Optional Skills
Primary Work Location: ESP San Agustin del Guadalix
Additional Locations: ESP Barcelona, ITA Milano - Via Enrico Cialdini
Work Shift
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing
Industries: Biotechnology Research, Medical Equipment Manufacturing, Research Services
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