About Us
Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands‑on UA Manager to scale our mobile app subscriber base and drive sustainable growth.
The Job Paid Mobile App Acquisition Campaigns
* Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
* Allocate and optimise large budgets to maximise ROAS and user quality.
Creative & Funnel Optimisation
* Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.
* Conduct A/B tests across ads, trials, onboarding, and pricing models.
Attribution & Measurement
* Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.
* Analyse trial‑to‑paid conversion, retention, and CAC payback metrics.
Performance Monitoring & Reporting
* Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.
* Present findings and recommendations to stakeholders.
Partnerships & Growth Initiatives
* Manage agency and platform relationships, leveraging beta programme access.
* Support App Store Optimisation (ASO) and organic acquisition strategies.
Requirements The Person
* 4+ years’ experience in mobile UA or performance marketing, ideally within subscription‑based apps (iOS‑focused).
* Proven hands‑on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.
* Strong knowledge of attribution in a privacy‑first environment, including SKAdNetwork and MMPs.
* Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).
* Creative yet data‑driven, with experience briefing, testing, and iterating on ad concepts.
* Fast executor with strong ownership mentality and clear communication skills.
Benefits
* Play a central role in scaling a global creative brand.
* Fully Remote with highly flexible hours.
* High‑impact, high‑ownership role, integrated within a lean, ambitious product team.
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