Head of Growth Marketing (B2C Focus) About Us We are Alex, a newly launched AI-driven B2C startup backed by private funds and legaltech leaders. Our mission is to make legal assistance simple, accessible, and affordable through cutting-edge technology. We operate in a consumer-first model, redefining how individuals access legal services through AI-powered, digital-first solutions—no calls, no paperwork, just fast, reliable legal support. We’re looking for outliers—people who think differently, embrace challenges, and want to build something meaningful from the ground up. Are you an experienced growth marketing leader with a proven track record in B2C models? Do you thrive in high-growth environments where user acquisition, conversion, and retention are at the core of success? If this sounds like you, keep reading—this could be your opportunity. What You'll Do Define and execute a B2C-focused growth strategy that drives user acquisition, engagement, and retention. Scale user acquisition through marketing channels: SEO, SEM, ASO and other relevant channels. Own and track key B2C growth metrics, including CAC, LTV, churn, retention, and activation rates. Manage marketing agencies. Establish a strong and consistent brand identity that resonates with the target audience. What You Bring A degree in Marketing, Business, or a related field. 4 yr of experience in growth marketing for B2C digital products (MUST HAVE). Proven expertise in acquisition, conversion optimization, and retention strategies for consumer-facing apps, marketplaces, or digital products. Deep experience in SEM, paid social, lifecycle marketing, and funnel optimization. Strong data-driven mindset, with experience in cohort analysis, CAC/LTV modeling, and performance tracking. Experience designing and executing SEO strategies. Hands-on experience with Google Analytics, Meta Ads Manager, CRM systems, and marketing automation tools. Experience in freemium models, subscription-based services, or high-velocity digital products is a huge plus. Fluency in Spanish and English (both written and spoken). What’s in it for you? Join a tech startup with high potential and be part of its growth from the beginning. Play a key role in launching and growing an innovative AI-powered tech solution from the ground up. A front seat to innovation in AI legal tech. Hybrid model (2 days office 3 WFH).