User Acquisition & Media Buying Specialist
Codere Online is a leading online sports betting and casino operator that launched in 2014 as part of the renowned Codere Group. With its state-of-the-art website and mobile applications, Codere Online operates in Spain and several high‑growth core markets in Latin America, including Mexico, Colombia, Panama, and the City of Buenos Aires in Argentina. On December 1, 2021, Codere Online became the first publicly traded gaming operator in Latin America, trading on Nasdaq under the ticker CDRO.
We are seeking a highly motivated and results‑driven User Acquisition & Media Buying Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing media buying strategies that drive user acquisition and in‑app traffic across various platforms, including social media, DSPs (Demand‑Side Platforms), and in‑app networks.
Responsibilities
- Campaign Strategy: Develop and execute Social and Media Ad campaigns that align with our brand objectives and target audience focusing on maximizing user acquisition and retargeting
- Campaign Management: Plan, launch, and manage advertising campaigns across various platforms, including social media, DSPs, programmatic networks, Agencies, to reach target audiences effectively
- Performance Optimization: Continuously monitor and analyze campaign performance metrics (e.g., CPC, CPA, CTR) to optimize ad spend and improve overall campaign effectiveness
- Budget Management: Manage and allocate budgets effectively across different channels to achieve user acquisition targets while maximizing ROI. Coordination within other team members on the usage of the same general budget and the best way to invest it
- Audience Targeting: Utilize audience segmentation and targeting strategies to reach potential users likely to engage with the product
- Collaboration: Work closely with the creative team to develop compelling ad copy and visuals that resonate with the target audience
- Trend Research: Stay up‑to‑date with industry trends, competitor activities, and emerging technologies to inform user acquisition strategies. Stay updated on the Social networks trends and best practices to ensure our campaigns remain relevant and effective. Bring to the table new growth opportunities to test within the existing platforms or opportunities in new ones
- Reporting: Prepare regular reports and presentations on user acquisition performance, insights, and recommendations for stakeholders
Qualifications & Experience
- Proven experience in user acquisition, media buying, or digital marketing with high monthly budget for both Web and App traffic
- Ability to optimize costs and effectively utilize advertising budget with proficiency in Excel and online analytics tools
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication and collaboration skills
- Creative mindset with a passion for social media marketing
- Desire for continuous learning and exploration of new advertising tools and strategies
- Quick learner with the ability to adapt to changes in a fast‑paced industry
Desired Skills and Experience
- Fluent English Mandatory: spoken/written
- Experience with Appsflyer or any other MMP is a plus
- Technological / mathematical aptitude
- Flexibility in Work Hours: Ability to adapt work hours to collaborate effectively with teams across LATAM, ensuring smooth communication and project progress
- Experience in Gambling Industry: Previous experience in the gambling sector is a plus, providing valuable insights into industry-specific challenges and strategies
- Experience with AI Tools: Familiarity with AI technologies, including prompt engineering and usage of AI applications, to enhance productivity and creative processes
- Competitive remuneration
- Work in an international environment in a US (Nasdaq) listed
- Possibility to partially work from home
- Free fruit and coffee in the office
Seniority Level
Associate
Employment Type
Full-time
Job Function
Information Technology and Project Management
Industries
Gambling Facilities and Casinos
Location
Madrid, Community of Madrid, Spain
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