Marketing Data Analyst Description - Role Overview This role leads the execution of the marketing data and analytics strategy across markets and business units, ensuring strong data governance, integrity, and integration across the marketing ecosystem. Operating as a senior individual contributor, the role drives advanced analytics, formalizes measurement frameworks for campaigns and digital initiatives, and enables data‑driven decision‑making at scale. The individual acts as a strategic connector across Marketing, Media, and Data Science, influencing strategy, investment decisions, and measurable business outcomes. Key Responsibilities 1. Strategy Execution & Data Governance Operationalize the marketing data strategy across regions and business units. Establish, enforce, and continuously improve data governance standards to ensure accuracy, consistency, and compliance. Drive alignment of data definitions, taxonomy, and standardized measurement frameworks across markets. 2. Advanced Analytics & Business Impact Lead complex analyses using statistical modeling, predictive analytics, and advanced analytical tools. Translate complex data into clear business insights, growth opportunities, and optimization strategies. Influence campaign planning, prioritization, and investment decisions through data‑backed recommendations. 3. Measurement Frameworks & Campaign Effectiveness Define and standardize goal‑setting frameworks (KPIs, OKRs) for campaigns and digital programs. Ensure consistent measurement of ROI, funnel progression, and customer engagement across regions. Identify performance gaps and recommend actionable optimization levers to improve effectiveness. 4. Data Infrastructure, Dashboards & Analytics Tools Drive optimization and adoption of marketing dashboards and data models (e.g., Power BI). Partner with data engineering and platform teams to enhance data pipelines, accessibility, and reliability. Champion self‑service analytics capabilities to scale insight generation within marketing teams. 5. Cross‑Functional Leadership & Collaboration Act as a central conduit between: Marketing & Media teams Data Science, Analytics, and Data Engineering Collaborate with global, market, and country teams to scale best practices and drive standardization. Manage and resolve data and campaign discrepancies in partnership with internal and external stakeholders. 6. Stakeholder Influence & Advocacy Deliver actionable insights and strategic recommendations to senior marketing and business leadership. Advocate for marketing data and analytics priorities across business units and markets. Drive adoption of a data‑led decision‑making culture across the organization. Education & Experience Bachelor’s or Master’s degree in Marketing, Data Analytics, Business, or a related field (or equivalent combination of education and experience). 7–10 years of experience in one or more of the following: Marketing analytics or digital analytics Customer or market research Data‑driven marketing strategy and performance measurement Preferred Certifications Analytics and data visualization tools (Power BI, Tableau) Digital analytics certifications (e.g., Google Analytics) Critical Skills for Success Technical & Functional Advanced analytics, statistical modeling, and data interpretation Marketing measurement frameworks and attribution models Data governance, data quality, and integration management Dashboarding and data visualization (Power BI preferred) Business & Leadership Strong business acumen with the ability to link data to revenue and growth outcomes Stakeholder management in global, matrixed environments Influencing without formal authority Strategic thinking combined with strong execution rigor HP Leadership & Behavioral Expectations Communicates Effectively: Simplifies complex data into clear, compelling narratives for senior audiences Drives Results: Focuses on measurable impact, performance improvement, and business outcomes Learning Agility: Rapidly adapts to evolving tools, data, and business priorities Digital Fluency: Leverages modern analytics platforms and data capabilities Customer Centricity: Anchors insights in customer behavior, experience, and value creation Impact & Scope – Band 4 Alignment Leads large, complex initiatives with cross‑functional and regional impact Acts as a functional expert and trusted advisor to senior stakeholders Influences marketing strategy, investment decisions, and campaign effectiveness at scale Drives standardization, scalability, and analytics maturity across markets Complexity Operates in a highly matrixed, global environment Solves ambiguous, multi‑variable problems requiring deep analytical rigor Balances strategic leadership with hands‑on execution and delivery Job - Marketing Schedule - Full time Shift - No shift premium (Spain) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal