Sales manager (granollers)

PpOur client is a technology-driven company that develops advanced solutions for surface treatment, application systems, and industrial components, primarily serving the automotive and manufacturing sectors. The company operates exclusively through a network of specialized distributors and is undergoing a strategic evolution to move beyond price competition, strengthening its value proposition through technical expertise, service integration, and customer experience. /p h3Mission /h3 pThe Sales Manager will lead the company’s commercial growth strategy by strengthening its distributor network and introducing a value-based commercial model. This includes identifying new market opportunities, supporting partners in building technical-commercial capabilities, and aligning internal functions to reinforce a consistent, high-impact go-to-market strategy. This is a hybrid strategic and operational role: the position requires both high-level planning and direct involvement in the field, working closely with distributors, marketing, product, and service teams to activate growth and reinforce the company’s positioning as a value-driven partner. /p h3Responsibilities /h3 h3Channel Development Strategic Growth /h3 ul liIdentify new market opportunities and strategic applications for the company’s product and service offering. /li liExpand and strengthen the distributor network in priority markets or segments. /li liBuild joint business development plans with key partners, aligned with long-term commercial objectives. /li /ul h3Value-Based Commercial Execution /h3 ul liSupport distributors in transitioning from price-based selling to a value-driven approach focused on performance, reliability, and service. /li liLead or co-lead strategic end-client engagements in collaboration with distribution partners. /li liContribute to the design of bundled offerings that integrate products, services, and technical support. /li liProvide tools, content, and structured methodologies to improve the commercial effectiveness of the distributor network. /li liTrain and coach partners on product value articulation, objection handling, and solution selling. /li liMonitor performance and support partners in achieving shared business goals. /li /ul h3Marketing CX Alignment /h3 ul liWork closely with marketing to align messaging, campaigns, and go-to-market tools with the distributor channel’s needs. /li liEnsure the overall customer journey—managed via distributors—reflects the company’s positioning and service promise. /li liGather market feedback to refine targeting strategies and enhance customer relevance. /li /ul h3Cross-Functional Leadership /h3 ul liCollaborate with product, service, and operations teams to align commercial initiatives with technical and operational capabilities. /li liContribute to sales forecasting, budget planning, and strategic reviews. /li liPromote cross-departmental integration around commercial priorities and market needs. /li /ul h3Required Qualifications /h3 ul liMinimum 8 years of experience in business development, strategic sales, or commercial leadership roles in industrial or B2B technical environments. /li liProven experience managing or developing distributor channels and indirect sales models. /li liStrong ability to lead commercial transformation based on value creation and service differentiation. /li liExcellent negotiation, coaching, and partnership development skills. /li liComfortable working cross-functionally and influencing internal and external stakeholders. /li /ul h3Preferred Experience /h3 ul liBackground in technical sales through distributors, integrators, or VARs. /li liExperience designing channel enablement strategies and value-selling content. /li liFamiliarity with CRM tools and collaborative sales/marketing platforms. /li libJob Type: /bOn Site /li libSector: /bMotor Vehicle Parts Manufacturing /li /ul /p #J-18808-Ljbffr