Work Flexibility : Hybrid
Who we want
Hard-working winners. Confident, competitive and results-oriented profesionals who create a track record of success.
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What We Offer
A winning team driven to achieve our mission and deliver remarkable results
Quality products that improve the lives of customers and patients
Ability to discover your strengths, follow your passion and own your own career
If you are passionate about healthcare products and the opportunity to create a name for yourself in the Endoscopy product marketspace – this is your chance!
Find more information about the Endo-Comms Business Unit :
What you will do
The Brand Manager is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.
In alignment with global strategy, set annual and long-range brand / indications strategy to achieve required growth, profit and market share targets
Create / distribute scalable assets, tools, marketing campaigns ("menu") and best practices which can be localized for maximum impact
Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
In collaboration with the Divisional / Portfolio Marketing / Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
Work with country leadership to forecast demand develop relationships with supply chain partners
Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
In partnership with Education Manager, identify internal training needs and create relevant content and training programs
Create Pan European, scalable customer engagement events such as facility tours / events / congresses, hands-on opportunities, and medical education programs
Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
Take the lead in developing KOL's for the brand
With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy
What you need
Minimum Qualifications :
Degree in Engineering, Administration, Sales or Marketing or related experience / training in a medical, scientific, technical field
Native or C2 level of English
8+ years of work experience
3+ years brand marketing experience in the medical devices industry
Preferred Qualifications (Strongly desired) :
Capital equipment experience preferred
MBA preferred
Strong Marketing experience working on European, EMEA or Global launches
Strong organizational and communications skills
Strong analytical and problem-solving skills
Proactive, adaptable and results driven
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Territory and Travel :
Territory : EMEA
Travel Percentage : Up to 50%
Base Location : Ideally Netherlands; also open to France, Germany, Italy, Spain & UK.
Role Type : Hybrid (approximately 50% travel / 50% remote)
Physical & mental requirements :
Medium work : Exerting up to 50 pounds of force occasionally and / or up to 20 pounds of force constantly to move objects
Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
Exercise discretion and independence when applying professional expertise
Must be able to manage time, projects, stress and conflict
Must be able to bring tasks through to completion with minimal supervision
Must have the ability to prioritize work and keep detailed and confidential records
Must be able to communicate / present to large groups of people
Must possess unwavering ethics & integrity in a competitive and demanding work environment
About Stryker
Stryker is one of the world's leading medical technology companies and together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives. Stryker products and services are available in over 100 countries. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.
Learn more about Stryker :
Travel Percentage: 40%
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